World Wild foundation advertisement - Research Paper Example

Download file to see previous pages It is virtually in all areas of society. Nonetheless, violence is highly depicted in advertisements, from advertising household commodities to industrial machinery. In addition, violence is not only expressed physically, it is also expressed socially and psychologically. All these forms of violence are exhibited through advertisements. Nonetheless, media stakeholders have tried dealing with this issue (Hamilton, 1998). This paper will consider violence in relation to advertisement and how it affects children and women. The significance of violence in television interference impact is highlighted by proof that violence is common in television programs. Nonetheless, while some advertisers avoid programs containing violent content, other advertisers do not air violent programs. Bushman conducted research on the impact of a violent content on memory for advertisements not containing violence. Bushman concluded that while violent television programs may cause enraged thoughts, this may affect the processing of nonviolent advertisement programs. Violent advertising affect memory of individuals, mostly children and women. ...
Also, violence is mostly recalled when a person is placed in a violent environment. An explanation for this is that violence in a violent environment makes violence associated concepts more within reach (National Television Violence Study 2, 1998). The attack on the Twin Towers instigated negative impact on the economy of the country and also had a tremendous effect on world economies. Therefore, advertisements related to the Twin Towers have negative effects to women and children. The analysis of the World Wild foundation advertisement takes into account children and women as the targets of the advertisement. This considers the objective of the advertisement and the view of the advertising content or intention of the advertiser. The analysis also looks at the children and women as advertising resource. This can stimulate impacts at the level of thought, behavioral or affective level. The analysis also may refer to women and children as receivers of advertising. This notion is linked with the habits and behavior of intake of advertising by the women and children (National Television Violence Study 2, 1998). The World Wild foundation advertisement does not consider women and children viewers of the advertisement. This is because there is a person pointing a gun at a child. This will make women and children have a negative view of the advertisement. This is because children will view themselves as targets of violence and women will have a negative attitude due to their care giving nature. The city of New Jersey lost the largest number of people after New York City. Over 90 different nations lost nationals in the World Trade Centre attacks. Additionally, there were two individuals who were listed in the official death number. This was ...Download file to see next pagesRead More