StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Product Evaluation - Audi A6 - Essay Example

Cite this document
Summary
The paper "Product Evaluation - Audi A6" states that the Audi badge (the 'Four Rings') is the symbol of one of the ancient car manufacturers in Germany. It represents the union of four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer in 1932…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Product Evaluation - Audi A6
Read Text Preview

Extract of sample "Product Evaluation - Audi A6"

Outside, the A6 resembles a downsized version of Audi's full-size A8 sedan. The exteriors feature more extensive use of aluminum components, with daytime running lights, body-color front and rear bumpers, halogen headlight with projector beam lenses and remote sunproof tinted glass. Its external dimensions include 73.8 inches width, overall length of 193.9 inches, 3,682 lbs weight, an overall height of 57.8 inches, 114.7 inches wheelbase, a front track 64.1 inches, rear track (63.7 inches) and curb to curb turning circle of 39.0ft.
Other notable features include a paneled underfloor to direct airflow under the vehicle, and the use of striking matte-finish wood inlays. A wraparound dashboard and the most recent generation of Audi's instinctive MMI system are built-in as standard.

Performance
The A6 is available in five different flavors: the A6 Premium 2.0, the A6 Premium Plus 2.0, the A6 Premium 3.0, the A6 Premium Plus 3.0 and the A6 Prestige 3.0. “The engine transmits power to the front wheels via a constantly variable transmission” (audi.com) returning fuel economy records of 25 mpg and 33 mpg in the city and on the highway respectively.

To ensure traction for all weather conditions, the A6 comes exclusively with Audi's valued Quattro all-wheel-drive system which makes use of an eight-speed automatic gearbox. It’s fitted with standard equipment that includes eight-way power-adjustable leather seats with memory functionality, Bluetooth Smartphone integration, triple-zone automatic climate control, keyless start, a four-spoke multifunction steering wheel and a premium audio system with an iPod input jack. The 17-inch alloy wheels and Audi drive select enable drivers to set vehicle steering configurations, select transmission shift characteristics and customize engine response. Drivers have the choice of Auto, Comfort, Dynamic or Individual settings. The A6 Premium Plus also has a 40-GB hard drive voice-activated navigation system, Audi MMI touch handwriting recognition to interpret handwritten inputs, Audi connects which turns the car into a portable Wi-Fi hotspot and a parking assistance system with front and rear sensors.
Optional Features

The A6 Cold Weather Package comprises a heated steering wheel as well as front and rear seats. The optional sport package incorporates a lower and firmer suspension, a three-spoke steering wheel with flappy paddle shifters and, depending on the trim level, special 18-, 19- or 20-inch wheels. The Driver Assistance Package integrates Audi pre sense plus, adaptive cruise control, and power-folding, heated exterior side mirrors.
Side Assist Package includes a blind spot monitoring system, power-folding mirrors and a pre-safe system for altering the front and rear head commands to achieve maximum support in case an impending collision is identified.

The Innovation Package also has a heads-up display, night vision assistance and LED headlights.
Safety features
All A6 models are equipped with dual front airbags, driver and front passenger knee airbags and optional Rear-passenger thorax side airbags. Other safety features include a tire-monitoring system, traction and stability control systems and ABS with electronic brake pressure distribution.

Conclusion
The Audi A6 model is near the top of the line for Audi products suitable for both city driving and highway driving.it conveys a sporty comfortable drive combined with all the practical features of a station wagon. It has been rated by some as a discretely efficient high-level performer. The optional innovative feature also comes with additional expenses but it is still very appropriate for a driver who spends a lot of time in the car. The model gives customers the advantageous option of choosing what features they want in line with their needs. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Audi A6 Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/english/1460584-audi
(Audi A6 Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/english/1460584-audi.
“Audi A6 Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1460584-audi.
  • Cited: 0 times

CHECK THESE SAMPLES OF Product Evaluation - Audi A6

The Influence of TRA Variables Consumers' Intent to Purchase

The study of Kim and Cheung (2011) also showed how personal values and beliefs strongly influenced consumer attitudes toward purchasing a particular product; moreover, previous experiences also helped predict purchase intentions while perceived behavioral control acted as a mediator in the relationship between attitudes and purchase intentions....
12 Pages (3000 words) Essay

Evaluation of International Business Strategy of Audi in the Automobile Industry

The paper assesses the international business strategy of audi over the past five years and highlights the past failures and successes of the company.... It presents the resource capability and competitive strengths of audi in its international business strategy.... audi is headquartered in Ingolstadt, Germany and manufactures its automobiles in six main countries that include Germany, Hungary, China, Belgium, Brazil, and India.... audi has followed a long-term expansion plan into emerging markets for the last five years....
8 Pages (2000 words) Case Study

Undertaking a Market Audit

MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.... Information Analysis: This involves evaluation of data collected in an attempt to provide an inclusive picture of the company's marketing program....
8 Pages (2000 words) Essay

Evaluation of Tell website

This report concerns my task as an internee of Tell Information Systems, which was to evaluate and help redesign Tell website and create an internet marketing campaign for Tell.... This report highlights the benefits that having a well maintained website and an internet presence.... ... ... ld bring to the company including the ability to expose their products and services to millions of potential new customers, learn more about their prospective customers and answer their questions about the products and services, offer customer support and service, present an The importance of a having a specific objective in mind when designing a website is highlighted and main elements of a successful website is explained....
20 Pages (5000 words) Research Paper

Background Analysis and Insights into Media Consumption

audi's 'innovation' and 'engineering excellence' has overtaken BMW and Mercedes in term of reputation.... Over the last 25 years, audi's Sales have amplified tremendously.... Value sales have increased by 1,325% and Volume sales have gone up by 452% and audi is the only one to increase its share in the market at this rate.... The above graph is a comparison of brand measure 'innovative models' between audi, BMW, and Mercedes....
12 Pages (3000 words) Essay

Saudi Arabia: Opportunity or Risk for New Market Entry

There would be considerable issues to examine in relation to marketing promotion, advertisement, and how the product would be represented by Muslim cultures, especially less-progressive buyers.... This report has been prepared to identify potential opportunities for new market entry in Saudi Arabia....
12 Pages (3000 words) Assignment

Website and Internet Marketing Campaign for United Matbouli Group

This report concerns the author's work on the UMG website and in creating an internet marketing campaign for UMG.... This report highlights how a company can benefit from having a web presence and the how e-commerce can help a business in gaining a competitive advantage .... ... ... The report highlights the important elements that go toward making a website usable and explains why it is important to have a clear objective for a website....
6 Pages (1500 words) Term Paper

The Supply Chain Activities of Audi

The paper "The Supply Chain Activities of audi" discusses the application of effective system analysis tools and describing work-related information system's architecture in terms of data, processes, interfaces, and networks that facilitate to improve the supply chain efficiency of audi.... It also explains their significance in terms of streamlining the supply chain operations of audi.... In the context of audi, the organization incorporates an integrated framework, which encompasses each activity relating to its different operational activities....
6 Pages (1500 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us