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Critique - Research Paper Example

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Wildlife violence ads Name Lecturer Date This paper seeks to present the effectiveness of violent ads towards wildlife and their buy in idea. The ad tries to convey the message to the perpetrators of wildlife violence and the pain it causes to the owner of the animals…
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Download file to see previous pages The use of power or physical force in the description of violence widens its nature and broadens its conventional mastery to include acts that result from intimidation, power relationship and threats. The inclusion of power in the definition also includes acts of omission or neglect, as well acts of commission. Thus, physical force in this definition should be used and understood to cover aspects of sexual, physical, psychological abuse, and neglect as well as acts of abuse and suicide. Violence adverts are often classified into broad categories depending on the target group. Some of the famous classifications include: gender violence, where a fight involves a male and a female party; sexual violence, where either male or female is forced to have sexual advances with either of the parties; domestic violence, where there is a fight at family level involving husband and wife or children (Jones, 1996). This paper hence seeks to criticize violence ads involving the mentioned classifications. In this ad, the tiger is at gun point. This shows how people kill the animals without any cause. However, sometimes the killings result from personal defense which is not effectively presented in this ad of wildlife violence. Human beings are depicted as the aggressors. They are often implicated in assigning an violent actions to the wildlife. This is what this ad presents. It shows that the person holding the tiger at gun point is doing so without a proximate cause. Its like that was his main aim. On the other hand, the wildlife violence ad presents tiger as a humble animal without any harm or scare. It is like the tiger was not concerned with the person, and therefore it it’s the person’s fault to shoot a tiger that is innocent and not interested in attacking him at any point. These adverts mostly read “people kill animals.” Other people have even associated wildlife violence with masculinity in various studies involving popular culture. Other scholars have suggested in such ads that the substitution of desire with violence has become a predominant aspect of pleasure construction. The adverts also connect aggression with violence against wildlife. It is difficult to find fair wildlife ads without human beings being implicated as the aggressors. Violence is generalized in most ads and indicates that animals are the ones targeted with bane and killing. Ads have been associated with shock due to the claims by some people that products are sold best in saturated markets with shock. Therefore majority of wildlife violence ads are a mere reflection of consumer shock desire. This makes the wildlife activists shocked that the actions in the ads really exist. They also indicate animals to be the ones targeted in the violence ads by human beings, they fails to consider that in most cases, the killing may be out of fear or defense. Hence, the ad seeks sympathy for the tiger from consumers (Kellerman, 2005). In this ad of wildlife violence, the tiger seems to be in its own business in the jungle, but the person is implicated as the perpetrator. The message to human beings in this ad is to “take an active role to protecting wildlife and creating a good human wildlife relationship without violence.” People are also urged in this ad to observe the need for respect in relationships with the wildlife. The ad effectively presents how the wildlife are targeted by human beings without any cause. In fact the ad appeals emotionally to ...Download file to see next pagesRead More
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