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Argument Analysis Advertising - Assignment Example

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Argument Analysis Advertising 1. Introduction The influence of advertising is omnipotent on human lives. The demands of the consumers are met by the suppliers in the market who are directed by the motive of profit maximization. But since the market have been diversified by innumerable suppliers of the same good, advertisement strategy is one of the primal device by which the suppliers differentiate their products from their competitors and generates an edge in the buying decisions of the consumers…
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Argument Analysis Advertising
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"Argument Analysis Advertising"

Download file to see previous pages Yet the notion of advertisement in persuading the consumers remains the same. Over the last 10 years the advertisement media have developed immensely principally led by the digital media revolution (Kelley & Jugenheimer, 7). The paper will seek to analyze the reason behind the changing structure of advertisement with logical underpinnings. The backdrop will be online advertising. 2. Online advertisement- A dominating business Online advertising in the present world has become one of the most significant businesses generating huge revenues related to the web based businesses. The development of the websites at very cost effective structure has led the smaller web sites like that of the blog sites earn huge revenue. The online internet marketing forms the nucleus of the estimated aggregate e-commerce economy worth $34 billion. In the year 2008, online advertising in the United States of America accounted for around 8.8 percent of all forms of advertising. The potential of the online advertising is also boosting as per the estimates of the market analysts (Evans, 2). 2.1 Supply side analysis The suppliers get the ease in carving out a niche in their business by driving consumers directly to the sites which is basically a large platform where the consumers can explore the varieties of goods and services and purchase them by making few mouse clicks. The cost of advertising is highly minimized in this case. The enhanced technologies lead the suppliers in executing efficient business operations matching the exact needs of the customers. The networking chains also get amplified in the online advertisement. As an instance it can be said that if a person has visited an organization’s website and possess interest in the industry then they can recommend it to other people interested in business which is an example of precision marketing. Online marketing also comes with much lower risks as with the development of the technology it helps the entrepreneurs in judging properly the status of the business and making cost benefit analysis (Mapping the Display landscape, 8). There are many other supply side causes that led to the rapid development of online advertising but the scope of discussion is limited and hence the relevant ones are elucidated. 2.2 Demand side analysis The consumers can shop their favorite stuffs sitting in the comfort of the room at the expense of just a few clicks and they possess greater control over the content they view on the website as compared to traditional media like television. Majority of the online advertising inventory possess a real time and customized platform for the particular viewer (Evans, 2). As compared to the traditional advertising, the consumers are no longer just receivers at one end of the communication but also actively take part in the marketing process with the inclusion in the development as well as that of the distribution of the advertisements. The consumers collaborate in the structuring of marketing and develop a more efficient personal relationship with the companies (Liu, 5). The online advertising allows the economy for the reduction of the amount of resources which are allocated in developing content for the purpose of ...Download file to see next pagesRead More
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