In itself, online shopping is a form of e-commerce whereby consumers purchase goods or services directly from the seller, without the support of intermediary services, since the transaction takes place over the Internet. …
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With online shopping, less time is spent in queues and travels, less money is used in traveling to the stores, chances for pilferage are abated and the geographical barriers between the consumer and the retailer are significantly attenuated. Nevertheless, it is a fact that any human construct is inherently flawed, its merits and many benefits notwithstanding. Online shopping having been contrived by man is not an exception. It is against this backdrop that some of the shortcomings of online shopping are to be discussed forthwith. Problem statement Serious problems accost online shopping, despite its many advantages. The need to tackle these problems is necessitated by the desire to make online shopping more efficient and more secure. The import of this is that it is only upon these problems being discussed, that online shopping can be made more secure, efficient and more user-friendly. There can never be the provision of a viable and sustainable solution without the identification and discussion of co-occurring problems. The flipside of this is that the failure to discuss these problems is bound to leave online shoppers susceptible to security breaches and general and systems malfunctions. Background and rationale This study is sustained against the backdrop of online shopping’s popularity which continues to suffuse almost all trading blocks. At the moment, online trading or shopping is steadily growing, just as Shah (2012) points out that it has grown from 0.4% in the first quarter of 2012 to 3.9% in the third quarter of 2011. With this growing popularity, the need to strengthen online shopping against its pitfalls remains paramount. Likewise, there can be no strengthening of online shopping without the accurate identification of the loopholes that characterise online shopping. This means that the main intention of this study is not to merely discount online shopping on the account of its weakness. On the contrary, the necessity of this study is precipitated by the need to ultimately seal the problems of online shopping by identifying the same problems first. Literature review According to a research study that Weiyin-Hong, James and Kar-Yan (2005) conducted and discussed in the Journal of Management Information Systems, the chief problem of online shopping is fraud and security concerns. Some of the problems that border on security matters include identity theft, preponderance of spyware and faulty products. Courtesy of the research study in the Journal of Management Information Systems, Weiyin-Hong, James and Kar-Yan (2005) established that the problem of insecurity is compounded by another sub-problem which is the inability to physically inspect online merchandise before the transaction. The same problem is further aggravated by the merchant’s inability to detect fraudulent purchases. Fraudulent purchases are made with stolen cards, or fraudulent circumventing systems that regulate online purchases. Conversely, clients have also had to contend with security shortfalls when participating in online shopping. One of the security breaches that online shoppers have to deal with is phishing. Phishing happens in an instance where online shoppers are duped into thinking that they are dealing with a genuine or reputable dealer. Thus, these online shoppers proceed to feed their private
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This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
LIMITATIONS OF THE RESEARCH 6 Appendix 1: Research Onion Appendix 2: Learning Style Assessment Appendix 3: Building Blocks of Deductive Approach Appendix 4: Project Plan Appendix 5: Market Research Society Principles Appendix 6: Philosophy Table Appendix 7: Research Ethics Form Appendix 8: Participant Information Sheet Appendix 9: Consent Form 1.
E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers. Data from the U.S. Census (2011) shows the popularity of this marketing scheme, as in 2008 a total of $227,800million has been generated by e-commerce sales.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
This research will begin with the statement that Internet users perform variety of activities on intern like seeking information, entertainment, communication etc. Online shopping is “a process consumer goes through to purchase products or services over the Internet from different e-shops, e-stores, Internet shops, web shops, online store, or virtual stores”.
The consumers can be in form of individuals or business (WINDWALKER 2002, pg5). In case of individual shopping the process is called business-to-consumer (B2C) online shopping; while whenever business entities do shopping the process is called
With the high potential for growth in the fashion retail-shopping environment, technology has continued to be the primary influential factor. The availability of multiple channels and the feasibility in terms of the economy has paved the way for
Business organization have developed website platforms which enable buyers to place order and make payment for products using credit card. The product being bought online is shipped to the customer after making full payment. Online shopping like any other form
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