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Final Report on Shenzhen Company - Essay Example

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Final Report (150 pts) Due Date: August 3, 2012. Part I. Company Information (30 pts) Shenzhen was the company I worked in and I was in the sales and selling department for most of the time that I was at post. The only reason that could count for the selection of the sales and selling field is the fact that my academic study at the higher level is directly linked to sales and marketing and also customer service…
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Final Report on Shenzhen Company
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Final Report on Shenzhen Company

Download file to see previous pages... The company is a limited liability company with ownership never changing hands since the company’s establishment. As a management policy, human resource is developed in the company through internal training. Most often than not, the company trains lower ranked staff to take up top rank position so as to ensure that less resources are spent on recruitment and placement. Greater part of the company’s clientele has to do with other production companies most of whom have their operations demanding the constant supply of energy. To a large extent therefore, every newly established company becomes an automatic target client for the company. The company’s internal systems have translated into a business image whereby the company is seen as one with a well regulated organizational culture that is based on customer satisfaction. Clearly, the customer satisfaction models used by the company have become its greatest competitive edge. Though public publicity and advertisements are done, most of the company’s new clients are the result of the good things that existing customers tell them about the company. This includes the numerous customer appreciation promotions they enjoy from the company. As a strategy, pricing has always been the same as that of competitors. However, there is a slight difference whereby there are regular discount programs to reward faithful customers. The company’s competitors include other energy companies especially government funded energy companies. Part II. Strengths and Weaknesses of the Company (30 pts) In a number of ways, the company has exhibited a number of strong points as far as the delivery of work is concerned. For instance the company has established an organizational culture that focuses purposely on the customer. This has generally improved the customer service of the company and made it one of the best to in the world as far as customer satisfaction is concerned. There also exists the use of competitive pricing in the company. Instead of strategizing in the use of lower prices, the company wins the hearts of customers through other for a such as the institutionalization of quality assurance and excellent customer service so that these would make room for maintaining competitive pricing that ensures that the company does not run at losses resulting from reduced prices of goods and services. What is more, the use of internal recruitment is an excellent way of ensuring that workers in the company give off their very best when they are at post. If for nothing at all, the employee would work hard and be committed to work so that he or she gains promotion to take up higher portfolios. The strengths discussed above not withstanding, there remain certain vital weaknesses that are worth addressing with immediate effect. The greater part of this has to do with the growth and expansion policy of the company. Presently, the company concentrates more on regional expansion rather than global expansion. This means that not as many branches as the company is in a position to build are formed in international economies. What this implies is that the company is denied of precious foreign exchange. The company also lacks diversity in its overall workforce. Again, the company is not opened to international standards and competition. It is therefore suggested that the company starts major ...Download file to see next pagesRead More
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