Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Discourse analysis of three TVC's - Essay Example

Comments (0) Cite this document
Discourse Analysis of three TVCs [Instructor] Discourse Analysis of three TVCs Persil Small and Mighty Advert: Linguistic Analysis: The advertisement promotes the Persil’s quality of removing dirt stains from children’s clothes which other detergents cannot do because children play in the city parks where they can get stains of mud, ice-creams, grease etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Discourse analysis of three TVCs
Read TextPreview

Extract of sample "Discourse analysis of three TVC's"

Download file to see previous pages Social Analysis: The targeted audience of the advertisement are women most preferably women who are guardians of elementary school children. The appeal of the advertisement is emotional appeal that is directed in a personal and social manner. This means that if mothers will buy the product then they will not have to be worried about the children being limit their choices of activities. They can be free to make their clothes messy if they are taking art classes or playing football because children learn outside more than at home. The evidence that has been provided through the advertisement is the intellectual growth among children as the kids design a model of a space shuttle. The advertisement has given out a value of allowing children to experience their own desires and dreams which can be done if parents allow them to take a chance instead of telling them to be fearful about the end results. The ad has been designed with kids in an external setting where the vision has been enhances by usage of sharp colors (AdsNTrailers n.d.). ...
The advertisement tells the stories of children who are creative and considered as immature enough to have their own expressions. The advertisement has a clear impact on the social behavior telling members to be supportive with children. The ad promotes working class lifestyle as a hard working way of living (AdsNTrailers n.d.). Berkeley Heating and Air Conditioning Commercial Linguistic Analysis: The information given in the ad is in the form of news telling the customers to save money as they get new Berkeley heating and Air conditioning product. The symbols and word which have been used in the advertisement would be a dollar note that has been shown to drop from the conditioning devices. The relationship between the product and the buyers would be of working together as a unit and save money ( BerkeleyHeating 2011). Social Analysis: The targeted audiences of the advertisement are working class who are employed and are earning bread and butter for the family. The appeal of the advertisement is of price which means that the product must be bought for the lowered price. The evidence that has been shown in the advertisement for such an appeal is the dollar note falling from the device which shows that the savings are assured if consumer buys Berkeley cooling and heating devices. The value the advertisement promotes is the hard work through which working class goes to earn bread and butter. The ad has been designed in a way that it shows common people involved in a daily routine activity ad are provided with lowest rates ( BerkeleyHeating 2011). Cultural Analysis: The silent messages found in the advertisements include usage of cooling and heating devices in every home even in the bathrooms. This is the linkage to the lifestyle that this ad has presented to have ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Discourse analysis of three TVC's Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Discourse analysis of three TVC's Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Discourse Analysis of Three TVC'S Essay Example | Topics and Well Written Essays - 1000 Words)
Discourse Analysis of Three TVC'S Essay Example | Topics and Well Written Essays - 1000 Words.
“Discourse Analysis of Three TVC'S Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Discourse analysis of three TVC's

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

The Necessity of Job Analysis

... Lecturer: presented: Job Design Job design is an arrangement of procedures and organization of work which indicates the techniques and the interactions which are put in place in order to suit the technical and managerial requirements while on the other hand to satisfy the individual needs of the employees. It highlights the occupation structure, the duties of the workers as well as guidelines regarding the information which the worker is supposed to access. The importance of job analysis in human resources is to help the management to ascertain and endorse the usefulness of certain activities which take place in employment such as employment procedures such as training, choice of the appropriate employees, reparation as well...
7 Pages(1750 words)Coursework

Analysis of OReilly v Mackman Case

Judicial review is a concept which is constitutionally undecided as it on one side, it shores up the rule of law, democracy, and pre-eminence of parliament by facilitating the courts to check the boundaries of government authority and on another side, the courts are open to the decision on the plants based on the fact of separation of authorities that are intimating with the verdicts of democratically elected institutions. Judicial review is not apprehended with the virtues of government assessment but deals with whether the deciding authority has remained within the legal boundaries and whether broad principles of rationality and fairness adhere. The constitutional basis of judicial review is debated as one view holds that it is...
8 Pages(2000 words)Case Study

Analysis of the Methods of 3 Research Papers about Child Abuse

Research ethics was maintained as the identity of the individuals participating was kept secret. As far as the validity of the study was concerned, the researchers attempted to use content validity in order to get an accurate response. The content validity focused on measuring off the ethnicities and gender percentages within the area and attempting to get a random sample of individuals via the phone. Their approach to random calling allowed for a significant random sample in the study. There were a few issues, however, with this type of approach. Those answering the phone sometimes were not always the desired individual, and not all of the desired people were surveyed. Different replacements did have to be used, and the attempt w...
6 Pages(1500 words)Literature review

Comparative Family Analysis

The second component of this essay will be a comparative analysis with the American family to the Arab family, generally speaking, but also clearly described by Homa Hoodfar, in her book Between Marriage and the Market. This essay will discuss the impact of globalization on different types of families in different societies and cultures. The terms ‘traditional’, ‘modern’ and ‘postmodern’ will be defined, elaborated upon and discussed on a continuum of change. Social change, in the face of globalization, will be discussed in relation to how cultures and families have grown or resisted the forces of globalization. We now turn to an exploration of the types of families in the world and follow...
6 Pages(1500 words)Coursework

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages(2000 words)Case Study

Economic Analysis of India

The country’s economy is fast growing with a stable political system that encourages foreign investment although with certain restrictions. The country generally has good energy, transport and communication systems which make the cost of doing business affordably.

The Republic of India found South of Asia is by far the world’s most populous democracy and ranks seventh largest in terms of geographical area (Brown, 1994). India is also the second most highly populated country in the world. The country has a rich culture with four major religions having originally emerged from it; Sikhism, Buddhism, Hinduism, and Jainism. The Indian Republic consists of seven union territories and 28 states and ranks twelfth la...
8 Pages(2000 words)Case Study

Airbus A 380: SWOT and Porters Five Forces Analysis

... this does not mean that the pilots are not needed, it is nonetheless an important aspect that the aircraft can go on “auto pilot” whenever desired. This comes in handy when there is rough weather or the landing conditions are inclement. The Airbus A 380 was built using the composite materials for the aircraft. This gives extra strength to the wings and underbelly and mitigates risks of accidents involving these parts. It can be said that building an aircraft is like a piece of art and the thousands of parts that go into the aircraft have to fit in with each other and the margin for error is non-existent as human lives are at stake. SWOT ANALYSIS In this section, I do a SWOT analysis of the Airline Industry with specific focus on Airbus...
6 Pages(1500 words)Case Study

Analysis of Educational Website

... Analysis of Educational Website Introduction Since antiquity, education remained a major component of human societies; however, until few decades ago, it existed in the society in its traditional and conventional form that involved one-to-one interaction of teachers with their students in classrooms. Since few years, educators and scholars have witnessed rapid advancements in the field of information and technology that has altered almost every sector of the society in a rapid manner, and so the education sector as well. In such advancements, internet has now become one of the most popular platforms for students, teachers, businesspersons, and individuals from every sector to acquire education and information within few clicks and minutes...
7 Pages(1750 words)Article

Analysis of Articles about Climate Change

Can we imagine an Earth where there are no green mountains, no deep blue seas, and no living creatures? No. But a disaster of such magnitude and dimension is looming over Earth. Humans have identified this threat, defined it and given it a name, global warming. 

It was in the 1990s that the world began to hear serious warnings on global warming and climate change. The summary for policymakers prepared as part of the first assessment report by the Intergovernmental Panel on Climate Change was the first-ever in-depth study on this topic (Houghton, Jenkins and Ephirams, 1990). This report explored climate change and stumbled upon revolutionary revelations. This study announced in very clear terms that there is a natur...
6 Pages(1500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Discourse analysis of three TVC's for FREE!

Contact Us