The Hypercapitalism - Essay Example

We cannot talk about hypercapitalism which originated from cultural analyst Jeremy Rifkin, without discussing capitalism (Maasik & Solomon 522). What is capitalism? It is an economic system whereby most means of production are owned privately (Graham 20). Moreover, the total production is normally given guidance, and the interests are distributed through market operation. It dominated the Western world after mercantilism was called to a stop. In addition to that, this system enlarges production capacity by putting into use excess production over consumption (Colker 111). The initial goals were to allow private ownership of property, provision of capital to the firms, freedom of competition for economic gain, and profit motive. Hypercapitalism is a society in which the values of capitalism are given more consideration than the other existing values (Maaasik & Solomon 522). The given essay by pulling information from various reliable resources is going to dwell mostly on hypercapitalism.

In contemporary society, market forces have penetrated almost all aspects of life (Graham 58). Not forgetting, all the companies have emerged into one. We are forced to pay for most intangible things (Perelman 87). This issue drives me to another thing altogether; the elements of hypercapitalism. Basically, we have gotten two. That is excess capitalism and payments of unreal things (Perelman 50).

They say that the only way to make your dream come true is by waking up. I totally agree with that. It is high time we all come to our senses and deal with the emerging issue. We should be like the cactus as opposed to the ostriches. Why do I say so? It is only the cactus that raises its head in the desert. With the ostrich, it tries to hide its head in the ground and imagine that the danger is gone. Hypercapitalism is taking a stand. This is why we even find companies e.g. Diesel advising its audience consisting of children that the best way to show their creativity is by having sex (Maasik & Solomon 522). 

In the recent future, most firms are bigger than what they initially used to be. Also, they are found in many countries at once. They are only major in advancing their profit. Barbie’s breast, for instance, is out of proportion that if she were to be a human woman, she would probably fall on her face (Maasik & Solomon 375). They have indeed prioritized that rather than anything else. Single-world currency has become a cliché to most of them. Moreover, money is considered to be what matters most (Maasik & Solomon 522).

Formerly, in the classical duration of the political economy, the production of commodities majorly depended on labor (Graham 90). In that case, the level of unemployment was quite low as compared to today. Most firms lay emphasis on the commodities which have been turned into ‘exchange values. They are then transformed into money and try their level best to ensure that they have maximized the profit without having a look at the quality of their products (Perelman 69).

Taking, for instance, the United States, the issue of poor parental care is normally attributed to the negative effects of capitalism. It has also made no steps to improve or to help parents to provide parental care. How is this possible? The free market together with the self-government principles that gyrate around American capitalism does not allow us to have consideration for social problems. In most cases, society tries offering assistance by paying leave, insurance, and maybe by offering accommodation away from the workplace. All these do not help in that they only take care of the parents and not the infants.

The role of capitalism is founded on the basis that goods are meant to be exchanged in the markets. With time, the role of property is changing gradually. When a child is growing up, for instance, he or she believes that the status quo of an individual is determined by what they own. We tend to be bound up that the only way human affairs are structured is through selling and buying. The marketplace has become an insidious force in people’s daily routines. Its well-being has become part of us, and we are often affected by its mood swings. We gloom when they become weak and rejoice when they regain strength.

However, the disintegration of the foundation of modern life is beginning to take place. The area that once drove men to battles and revolutions is dying out in the wake of the new capitalism. Currently, markets are trying to create ways for networks. Consequently, ownership is also replaced by the ability to have quick access. Most companies and well-known firms are trying to do away with the modern form of property management between buyers and sellers. It does not mean that there will be exhaustion of property in the market (Colker 14). Assets continue to exist but are withheld for rental or lease. They also charge for its short-time use.