Britney’s commitment to music, especially singing and stage presence helped her to create emotional attachment with her audience. This emotional attachment is an important element of rhetoric, i.e., pathos. …
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Within this context, Britney Spears’ image as a globally marketed cultural icon and her facebook page represent the same thing, a carefully crafted product. To be specific, Britney Spears’ facebook page does not surpass her image as a popular culture icon. Instead, her facebook page is carefully crafted to communicate with her fans/audience. Thesis statement: The analysis and argument on the statement(s) made by Britney Spears about herself to her audience and her carefully constructed facebook page proves that both the statement(s) and facebook page reinforces her public image as a popular culture icon. Most of the public figures who communicate with the audience make use of the theory put forth by Aristotle in his work ‘On Rhetoric’. To be specific, the theory of rhetoric consists of the essential qualities that a public figure should have to gain social acceptance. For instance, ethos consists of the trustworthiness of an individual (say, the speaker), pathos consists of the ability of and individual to create emotional attachment with the listeners and logos consists of the ability of the speaker (say, logical arguments) to communicate with listeners. Within this context, Britney Spears’ statements about herself to the audience is interconnected with logos, she is ready to lose her individuality to satisfy her fans. To be specific, Britney Spears’ status as a cultural icon hinders her from behaving like a mature person because she needs to present herself as a myth. So, one can see that Britney Spears’ statements on trustworthiness or loyalty towards oneself is interconnected with ethos. Besides, Britney Spears’ statements and opinions on other female singers (Madonna and Janet Jackson) prove that she is able to create her own space within the context of popular music. Britney’s commitment to music, especially singing and stage presence helped her to create emotional attachment with her audience. This emotional attachment is an important element of rhetoric, i.e., pathos. One can easily identify that Britney Spears’ emotional attachment with her audience is one of the factors behind her success as a popular culture icon. From a different angle of view, Britney Spears’ public identity as a celebrity does not hinder her personal life. Christopher R. Smit stated that “In late 2001 Britney’s image/marketing changed bearing in mind that much of her audience had grown up in the meantime” (5). To be specific, her ability to communicate (say, with logical arguments) with the public helps her to divide her public and personal domains into two distinct areas. For instance, Britney Spears is an ordinary individual in her private life. Within this context, her logical arguments/opinions on defining herself, childhood dream to become a singer, harsh media reviews, sexuality, physical limitations, inspiration etc prove that the same is interconnected with logos. B. Argument: How does the construction of her page reveal the statements? Britney Spears’ facebook page reveals her statements because she made use of unique techniques to communicate with the subscribers. For instance, Britney Spears’ facebook page layout is simple and attractive to the subscribers. Within this context, family photos, especially with her family members and friends are important. Besides, her facebook page helps the subscribers to know more about her as an individual, not as a myth. One can see that Br
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