Burger is one of America’s favorite foods for many years now because it is a complete meal in itself, readily available in almost every corner one turns to. Restaurants and fast-food serve the victual so that there should be no extraordinary thing about it. …
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However, if one looks into the business more closely, it could be observed that there are a few who are able to succeed while many are simply able to make the business going and there are still others who totally fail. This brings one to consider what could be special about a burger product that makes a business survive in a world where pioneers are already commanding much of the American taste. Surely, a business cannot survive solely on the management skills of business people but also relies on the quality of the product. Smashburger, a burger business that could still be considered an infant, birthed in 2007 is one of the ambitious companies that only wished to bring better tasting burgers to the consumers, has proven that bringing quality products can expand the business to one hundred and forty three outlets throughout the nation in just a few years. The company is fast expanding and foresees a more promising future in the next two years. So what makes their quality burger different from others who claim to offer the same quality? Jennifer, a waitress at the outlet near our place says, “Our burgers are made from freshly smashed quality beef, that is why the name. And I think that is what makes us different because of the manner the burger is cooked, making it juicier and more delicious.” ...
I think that is simply brilliant because it causes a domino effect from the company to the employees and of course, to the customers.” I ask Freda what she meant by this statement and she further say, “Our employer looks for a good location where the atmosphere gives us a positive outlook, we in turn appreciate this and come to work everyday with that attitude. We make sure that the place looks just like how it is expected by our customers and employers, have our ready smiles which I believe are very important in any business, because we are naturally attracted to places where the ambiance is good and the people are not rude.” I approach a third person, this time a customer, Jerome. I ask him what he thinks make Smashburger different from other burgers and he replies, “I come to this place a lot of times and what I like most is not just the delicious foods but also the variety they offer. You go to one place and all they offer are burgers, French fries and hotdog. You can just get sick with the same food everyday, you know and that usually drives me off from places like this. Here, I do not just get my favorite burgers; I can also try other menu like chicken sandwiches or make my own burger. I really like the grilled chicken. I can smell how it is perfectly marinated, just with the aroma, as it is served on the table. And it is tender, which is very important because most grilled products tend to dry and become tough. The color looks perfect without the burnt look that makes me off.” The comments about this fast growing food chain are just awesome and nothing negative seems to be said about it. It seems I am in for a treat for myself with all the words of those people and I guess I owe myself a
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