Public Relations at San Jiao Xiang Restaurant
In this ideal world, public relations is seeking recognition today as the path towards gaining professional status hinges on its adherence to professional ethical standards. …
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Organizations are demanding public relations research as the key instrument towards development of the organization’s strategy. Research in public relations research has the ability to build a foundation for not only public relations department, but also better the organization in general. What characterizes the current dynamic business environment is high cost of advertising and lower efficiency of adverts. Corporations are relying heavily on public relations to in order to pass these hard times. This entails that public relations issues are greatly influencing the performance of different organizations (Botany and Taylor, 2004:4). This essay will present new internet technologies that can potentially improve an organization’s relations such as podcasts and blogs. This essay will also present some of the findings obtained from this research and conclude with suggestions on how San Jiao Xiang Restaurant public relations department can improve their efforts in order to achieve more. San Xiang increased importance of public relations This restaurant depends heavily on advertising through the internet and on other related mechanisms of publicity. In this millennium, public relations are becoming one of the essentials of communication tools than can imperatively lead to success by performing different functions of conventional marketing. Truthfully, it is not healthy for this restaurant to continue depending heavily on advertising due to a number of factors. ...
The main purpose of marketing is to influence behavior of customers towards an organization or its products (Smith, 2005:55). On the other side, the main function of public relations is to form, change, and maintain attitudes of the public towards an organization and its products. Therefore, public relations serve the function of communication aimed at earning public understanding and acceptance through carrying out designed programs. An organization establishes rapport with different publics that include the government, investors, customers, suppliers, employers, and the media among others. The requirements and needs of these publics can turn to be somehow unique but very diverse (Regester, and Larkin, 2008:124). This means that, for San restaurant for keep a good rapport for all these publics, the responsible public relations department must have set procedure with clarified details showing appropriate measures for responding to their needs and requirements. Analysis of this process In exonerated with marketing, one of the most important tasks that marketing has to perform is public relations. Good relations with the media can have a huge affluence towards the image of an organization as well as other publics. As a result, if an organization resolves to use technology in public relations with media, the focus should focus should aim at getting the task performed quickly and as quickly as possible. Nevertheless, research findings show that, this is one of the rare instances where San restaurant can perform better and at lower cost simultaneously (English, 2005:7). China’s internet technology is high therefore, with the use of internet technology; the costs involved in reaching journalists are much lower than classical forms of communication. This restaurant
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