Strategies for Heightening Creativity - Essay Example

Book review By of the School Tom Kelley the of the book is a leading speaker and experience in addressing scores of business audiences on the manner to use innovation to change a business culture or strategic thinking. This is what he adds to the book offering a new and more exciting insight into issues of creativity and innovation. The book Ten Faces of Innovation: Strategies for Heightening Creativity provides a guide to enhancing creativity and various business innovations. The book explores the dynamic business world and how different individuals can be experienced in their various practices or fields such as architects, caregivers, cross-pollinator, or storytellers.

The book gives a detailed of the various stages of achieving this innovative mind. Furthermore, the book explains how various strategies can be geared towards adopting these characters and can beat nay-sayers who asphyxiate innovation. Through critical assessment, the book provides insight into creating a culture of innovation that through analysis a process that needs fewer organizational heroes and more systematic techniques or approaches. This can be attributed to the fact that many businesses today operate in a competitive and dynamic world, and proper and calculated strategies are the surest way to effective innovation.

One can agree with Tom Kelley that assigning roles, as opposed to systems, is a breakthrough that no system engineer or accountant would consider. One can also agree that the book Ten Faces of Innovation is a perfect guide for innovation like no other. What is most noteworthy and unique is the book addressing of the design sector as an inherently collaborative network. The book has uniquely identified the sector as an area where multidisciplinary professionals labor together to provide a solution to a problem.

Moreover, the book's unique portrayal of design thinking as a key component used by other businesses is noteworthy. The book states that it is common practice for many designers who take user-centered techniques to their work, to co-design together with their user group or combine forces with complementary fields (engineers, anthropologists, psychologists) to attain a more thorough and considered solution. The book surprisingly aims to share with the writers the key to successful, innovative strategies in various organizations.

After reading the work, there is a lot that one can learn from the opinions provided by Tom Kelley. There is a lot that one may learn from the book as it offers full of encouraging practical tools and anecdotes; Tom Kelley has written the book from awe-inspiring know-how and the trenches of bitter experience. The book has changed my understating of the new and dynamic way organizations work. For an instant, the book has provided the understanding that at the start of the creative process one might be the anthropologist, going into the field to see how clients use and respond to products; later one might be the hurdler, who overcomes difficulties on the way to the final product.

Generally, the entire book is a perfect book for analyzing and understanding business innovation.