Engineering application - Marketing - Essay Example

Information technology enabled adequate programming of the speed and the direction that the hover board travels in. Since innovation, the safety, convenience and comfort of the technology have been assured through numerous scientific tests. The marketing plan also strives to increase the sales of the hover boards among the targeted market. The company aims at achieving 500% increase in sales in the financial year 2015/2016. The expected market share target in this the 2015/2016 trading period is 10% of the international human transportation market.

The financial value of the marketing plan involves enhancing the sales revenue and the profitability levels of the company. The enhanced financial value has the beneficial effect of improving shareholder returns, and financial new production system that creates more superior products for the future transportation market. The desired trading period sales turnover is USD 100 million, and the expected profit level is USD 30 million. The improved products and services for the hoover boards illustrated by the marketing plan are enhanced entertainment and protection features such as automatic stereo systems, comfort features, and superior safety products.

The desired timescale of achieving the marketing results is just on trading period, 2015/2016. The marketing project will use a budget of USD 50 million. The company will experience several consequences if the marketing plan is not implemented. A major negative consequence is that publicity will be minimal; hence, the target customer base will not understand features of the product. Positive aspect of not implementing the plan entails making savings on the budgeted amount (USD 70 million) for the marketing project.

The marketing plan aims at illustrating the marketing strategies adopted by the company (Future Technologies), for the new technology product referred to as hover boards. The strategies are further analyzed in terms