Engineering Managment - Coursework Example

The company has been operating in the market for almost 200 years. Despite economic crises that have affected the world from time to time, the company is still standing strong in the market. Moreover, the company has always also remained focused on its mission, objectives and strategies. The objectives of a company generally depend upon the business situations. Similarly, the business objectives of Cadbury have changed over the years according to the market situations. Cadbury has always relied on short term goals, rather than the long term objectives.

However, their short term goals have changed on an average of 10 years. For example, the objective of the company during its initial years (1824-1850) was to open a Cadbury shop and increase its profitability. Their objective from 1850-1900 was to use new technology to increase the production. The company has been able to fulfil most of its objectives till now and the current objective of the company is to maintain the level it has already reached. The strategy of the company to achieve its goals is very much straight forward.

The business strategy of the company is to tap new markets for its products and increase its profitability. Nevertheless, since most of the products of the company are sold all over the world, it has formulated a two-pronged growth strategy, which is dependent upon the cash flow of the company. In addition, the company is also looking forward to new channels of product distribution in order to increase sales. Since, 70 % of the total sales of the company come from impulse purchase that is why the company is also targeting restaurants, pubs and petrol stations to sell their products.

Apart from the mission statements, strategies and objective the organizational culture of a company plays a crucial role in its success. In addition, the working practice and the areas which provide the company an