Manufacturing Strategy - Case Study Example

Manufacturing Strategy College The first manufacturing strategy employed by Sport Obermeyer Ltd is establishment of well-built linkswith its market. The company discovered that only raw manufacturing expertise does not guarantee success of an organization. Business success has to start and come from customers. Therefore, what the company manufactures must be linked to the buying needs of the customers. The company managed to predict the response of the market to different colors and styles and created more recreational facilities, jobs and housing structures for its workers.

Sport Obermeyer Ltd also manufactured their products in advance and offered strong designs (Hammond & Ramman, 2006).The second strategy this company used in its manufacturing is a balanced approach in investment. Most of manufacturing companies in Far East did close their factories and shifted their product production in other countries. The companies that shifted their manufacturing production from one-way flow utilized a balanced approach of investing and reinvestment in other nations. Hammond and Ramman (2006) posit that the company allocated more new production territories in Hong Kong.

It also allowed subcontractors to start new plants in Guangdong in China. That was based on the fact that the cost of labor in China was extremely low as compared to the cost in the Far East plant. The third strategy used by Sport Obermeyer was maintaining a careful financial discipline. This company embraced a shareholder value added system in order to determine the difference between the operating profit of the organization and the associated cost of production. The company approximates cost of production before going through a critical analysis to establish whether it could effectively compete.

The company got more information on production by allowing more groups to generate forecast demand of retailers on its products. The company then used that group efforts to produce the New Year’s production line.Besides, the company used several home markets and export strategies. While some manufacturing companies typically locate manufacturing plants in a given place to satisfy customers’ demand, Sport Obermeyer Ltd embraced a double approach where it considered the demand in many markets even those found overseas.

The management of the company implemented various product strategies. The first one was delivery of matching product collections to its esteemed retailers. That enabled the customers to concurrently view and buy those items simultaneously. Secondly, the management allowed the retail stores to be delivered with collections of products early enough so as to enable the supply to be always available at the retail level.The other manufacturing strategy used was labor flexibility. To realize more flexibility in practices at workplace, the company offered its employees a system of profit-sharing that was based on productivity.

The company sold its styles at discounts during low selling records and hired workers from local community as well as from overseas and trained them before incorporating them into its management team.The last strategy used was lean production. The company cuddled lean production with its training department that equipped its employees with its adapted unique way of working. The company trained its workers to manufacture different products for women, men, girls, boys and preschoolers – all of which were totally different.

Sport Obermeyer Company had a good selling strategy. The selling of the products was realized through ski retail stores in resort and urban areas together with indirect mail retailers overseas. Obermeyer Company provided a variety of fashion ski apparel. These included vests, parkas, ski suits, ski pants, shells, sweaters, turtlenecks and other accessories in different genders of customers (Hammond & Ramman, 2006). ReferencesHammond, J., & Raman, A. (2006). Sport Obermeyer Ltd. Harvard Business School Press.