Business plan to develop a small business - Engineering or Manufacturing Based - Dissertation Example

Alroy has established a revenue increase expectation of 30 percent by 2015, along with test market entry into a single foreign market. This will test Alroy’s capacity and know-how for foreign market expansion through which the company will learn more effective B2B relationship development, how to structure and control costs of distribution, and also develop alliance strategies in foreign markets with disparate and unique customer profiles and needs. This business plan highlights all of the strategic steps in areas of marketing, market analyses, financial analyses, managerial philosophy, and operations that will be critical to establishing a positive competitive position domestically and internationally.

Based on forecasted revenue streams and market availability, it is estimated that the company will achieve a positive cash flow of over ?300,000 on the heels of 2014 revenues of ?1.5 million. By 2017, it is estimated that Alroy will achieve revenues of ?2.25 million and net earnings of ?1.8 million as a result of improved cost controls and overhead cost reductions over a 4 year operating period, hence making this a new model with significant return on investment. Interim Report One 1.0 Introduction Alroy Sheet Metals Ltd was established in 1956 and the company is one of the longest standing sheet metal organisations in the United Kingdom.

Currently, the business performs metal fabrication services for the aerospace, medical and MOD industries. Whether the project requires aluminium or steel fabrication, Alroy Sheet Metals provides high quality products that are manufactured using modern 3D CAD Modeling software. The company performs punching, bending and forming utilising a wide variety of equipment and technologies. The company is focused on quality and precision within a total quality management system to ensure customers receive superior products that will fulfil the needs of diverse consumers in disparate markets.

The company adheres to ISO 9001 quality standards with internal rigorous inspection processes to ensure top quality output (Kable Intelligence 2013). What makes Alroy so unique is that the company has a flexible production system that allows the business to create products of any size and dimension. This represents an operational model that can be adjusted to accommodate any variety of commercial or retail orders in any industry. The business is able to control costs with the implementation of an ERP system which supports lean manufacturing (Alroy 2011), thus saving costs along the supply chain and in operations.

Additional modern technologies, such as individual raw material product bar coding, makes the production system efficient and able to meet customer deadlines effectively. Alroy currently sustains very close business relationships with such buyers as Johnson Controls, Allied Bakeries and SDC, providing such services as CNC punching, welding, Waterjet cutting and CNC laser profiling (Alroy 2011). Painting, plating and silkscreening also represent the variety of services offered by the organisation, illustrating a very diversified business model supported by modern technologies, two CNC machining centres and CNC lathe, providing the business with