Tradition and Innovation in Scientific Research - Essay Example

According to Kuhn (1991), essential tension is very important in the area of scientific research (p. 458). He says that this is the tension that is brought about by the combination of two completely different ways of doing things. He also says that revolution is essential in the success of any scientific undertaking. I concur with the author on the issue of conflict that comes about as a result of changing the way that we do things in our daily lives. However, I also do not think that opting for one way of doing things should result in a conflict.

Revolutionalizing some aspects of our everyday lives is inevitable, but the revolution should be done rationally. I think that two opposing ideas can be combined to come up with something excellent, better than what could have been achieved if only one idea had been used. Technology has greatly influenced the way people carry out their everyday businesses. Before the computer age, most people used to keep hard copies of their documents. However, this was a very efficient way of storing important information about individuals and companies.

Therefore, when technology presented a new way of storing the same information, many people abandoned the old storage and opted for the soft copy mode of storage. This is not to say that it is very safe, but it is better than the old method. The ability to be flexible must be one that every individual should embrace in order to live in harmony with others. The world is changing at a very fast rate and anyone not willing to move along with the change is normally left wishing he would have joined the bandwagon.

In the business field, the focus has moved from being company oriented to being market-oriented. The quality of products and services being offered by many of today’s companies is very high and this stirs up the competition. The only way to stay relevant is to change marketing strategy and focus on the people for whom these products and services are created. In today’s world, the customer is king, and therefore, everything has to be done to make him happy. This is different from how marketing was done in the past when advertisements were not so much about the customer but about the company itself.

Those companies that have turned to the new marketing strategies that focus on the consumer have greatly benefited as compared to those who decided to stick to the old way of doing things.