Community Relations & Media Relationships - Essay Example

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Community Relations & Media Relationships Name: Institution: Question one Community relations involve various methods used by companies or organizations, in establishing and maintaining a mutual relationship with the communities or stakeholders they work with…
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Community Relations & Media Relationships
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"Community Relations & Media Relationships"

On the other hand, public relations involve a system, through which organizations or companies and individuals enhance their reputations, following assistance from professionals in the field of public relations. Sometimes, companies, organizations, or even individuals, would hire public relations firms, to carry out their task of creating a good reputation at a stipulated cost. This is all done with a view of creating a good image for the company, organization or the individuals, wishing to improve their public image. This means that community relations and public relations are different, in that community relations, employs a mutual relationship, while public relations is not mutual, since companies or organizations only try to build better their image to the public. Question two Principals can identify and analyze the relevant public using various tools, including the media and social media networks such as Facebook, Twitter, MySpace, and YouTube. These media could be used to get information of various groups, which are linked or connected to the organization. Social networks are currently the best tools that organizations use to reach their audience. However, information from friends and successful clients, could be used to attract new members of public (Kowalski, 2010). The major problem is for the organization to analyze its relevance. Social networks seem to be the best. Data from existing national body of statistics could also be used, which gives more detailed information for the organization, to analyze the relevant public. The internet is also available, and offers the best search engine, that is able to reach a very large and diverse audience. Question three Principals could influence the development of community relations, through various ways, including the efforts of the organization and the use of media news release, announcements, and trade events or social networks such as Facebook, YouTube, and MySpace. However, having in mind that, community relations has to be beneficial to both sides, that is, the organization and the communities; principals can employ relations strategies that improve the well-being of the communities (Kowalski, 2010). This can also involve their support to programs improving the life of the community, which includes the prevention of crime, offering employment, initiating environmental programs such as clean-up activities, beautification, and recycling. Influencing community relations by principals would also involve scholarship programs, various children activities, community organizations, various renewal projects, educational programs, as well as construction projects. Through these achievements, community relations would be developed, and the organization will improve on its reputation and good will as part of its long-term benefits. Question four Any media relations plan would include elements like objectives for the media plan or publicity, which involves the way of designing the relations campaign, whether it is on public relations or community relations. The design could be aimed at establishing expertise among peers, the press, or event to any potential clients and customers; building a good image as well as improving the organization’s position in the community, while mitigating the impact of any negative publicity (Kowalski, 2010). After the objectives are defined, the goals have to be defined, which should be specific, measurable and result oriented. The target audience is also critical, and includes groups that the organization wants to Read More
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