The Idea of Social Network Communication - Essay Example

? Salford Business information technology Under graduate research To what extent do Salford lecturers & undergraduatestudents adopt the idea of social network communication? Supervisor: Dr Reviewer: ----------------------------------- By 2. Content 2. Introduction Communication always carries a vital role in effective dissemination of knowledge to the end user. Over time communication developed rapidly. Manual communication enhanced to digital communication. Comparing computer net works and human communication shows similar key factors. The important key factors of communication are accuracy, time consuming and readable content. “Most impotent factors when transferring data from one computer to another or telephone call are time – consuming, quality and connection ” (Jordon & Churhill 1987). Digital communication is defined according to the free dictionary by Farlex “electronic transmission of information that has been encoded digitally” (www.thefreedictionary.com). Education organisation uses communications to build a strong relation between lectures and students. Student can gain maximum level of knowledge, improving their skills and get the kind of support they need from their lectures using the gate of communication. In the UK, Salford University the main communicate between students and lectures are Salford University website (Black Board) or university email account. However, as individual effort some lectures at Salford University are recently trying to use social network to communicate with student. “Social network defined as a “users can send messages to public or particular group in different form as text, media etc. In this case social network can communicate with one or multi members” (Price at al, 2009). For the last three years studying at Salford University I found many students checking their social network first before they start their main work. Also in my first academic year in business school I learned from emerging technology lectures the use of social network for the benefits of education. This observation gives me an idea of the research topic. Some education staff at different level of education round the word use social network for the benefit of education with a limitation due to the risk and lack of awareness. In the other hand social network in not used in Salford University by all lectures this is my main reason for my research which I will try to cover to what extend Salford University will adopt the idea by students and lectures. 2. Aims My intention is to find out to what extend Lectures and under graduate students at Salford University are interested in social network communication during their academic year. 3. Objective 3.1. Primary objective a) Discussing the topic with my supervisor. b) Finding previous research reports, article, and books. The research framework c) Develop and run questionnaire d) Get in contact with lecturers using social network within Salford University for more knowledge. e) Data analysis with the help of math scope at Salford University. f) Final report. 3.2. Secondary objective a) Finding and study the method of an education organisation adopting the idea. b) Get in touch with lecturers using social network outside Salford University and discuss the concept. 4. Literature Review How social net work is used? “Today there is a lot of thematic social networks that are trying to get the attention of new visitors and members every day”. “ Education is an evolutionary realm; it has been changing and including new practices since its beginnings in order to support changes in society, from the most recent technologies one of the most popular are society networks especially among youngsters” (A. Mora-Soto, 2009). Many people use social network for different purposes. Table 1 below shows how many people use social network spicily above the age of 15 years. In table 2 shows a statistic figure of important cities in UK like Manchester using social network…etc. Top 10 Social network sites ranked (Table 1) http://www.clickymedia.co.uk/wp-content/uploads/2009/07/comscore21.gif Some important cities in UK using social network (Table 2) http://www.clickymedia.co.uk/wp-content/uploads/2009/08/Facebook-August3.jpg What are the benefits of social network in education? The benefits of using social network in education are “ a) Besides fun and entertainment students talk about education related topics when then uses a social network. b) Student use social network tools, such as the building, blogging and media sharing, to participate collaborative project. c) Creativity is empowered by the collaborative features of social network. d) Social network help the young to manage their friendship, helping them to improve their social skills” (A. Mors-Soto, 2009) What was the out come at Philadelphia student in USA using social network? According to Catherine Montgomery and Liz McDowell “active relationships outside the lecture improve the learning skill of overseas student by using Social Network”. Social network is a very effective tool in education as many experiments lead to it. In USA, 2007, Philadelphia they build a internet tools to send a message, file shearing and blogging between student and lecture. This was close to the idea of e-learning but it was new to student and lecture at high school level. Also “We can deduce that technology by itself is not capable to efficiently promote knowledge transfer and to appropriately tie its two vital elements learning and knowledge” (A. Mors_ Soto, 2009 al. at). What was the story of Professor Sugto Chakravarty at Purdue University using social network in his lecture? According to Dr Cathrin Amstrong “student use their mobile so much event in a lecture room, but if we encourage them to use tweet for the benefit of education” (2007). Also according to Jeffrey Young “Encouraging student to use Twitter during class is, in essence, giving them a license to engage in back-channel discussions. Sugto Chakravarty, a professor of consumer sciences and retailing at Purdue University, know that-but he does not mind”(2009). During professor Sugto “students send a message via social network (twitter) to cancel the lecture on Monday. The vote was 41% with very short time. The class is still was not cancel. Another incident happened in his lecture. A student cheated by asking the answer for the quiz using social network” (J.Young, 2009). So there is advantage and disadvantage to use social network with education. What social network can offer a student? “ Discussion Bloge Wikis Instant messaging Videoconferencing Documents shearing Collaborative Project management” (A. Mora-Soto, al. lt. 2009) What students gain from using social network at Minnesota University? According to Science Daily website, “What we found was that students using social networking sites are actually practicing the kinds of 21st century skills we want them to develop to be successful today, said Christine Greenhow” (http://www.sciencedaily.com , 2008) “ Also “When University of Minnesota’s survey asked students what they learned from using social networking sites, they listed technology skills as the top lesson, followed by creativity, being open to new or diverse views, and communication skills. The researchers concluded that the survey’s results showed that social networking sites offer more than just social fulfilment and can actually support what students are learning in the classroom (http://www.sciencedaily.com, 2008). 4. Planning I will do this 6. Resources Books, Salford university library and USA books Hand book, UG Dissertation Hand book and Dissertation lecture handout. Article. Journal. Website, Join www.academia.edu Website, Electronic books and academic website. Join Professor Sugto Chakravarty social network. Salford University lecturers, Emerging technology. Data, Questionnaire at Salford University. Data analysis, Math scope at Salford university Application, Microsoft word, Project management, Excel and End note. 6. References Read More