Success Factors of E-Commerce - Essay Example

The paper "Success Factors of E-Commerce" is a perfect example of an essay on e-commerce. E-commerce is one of the most employed modes of managing projects in the current business environment. This is due to the fact that it has been associated with several benefits that vary from one business entity to another (Bacchetta, 2011). However, research has also shown that there are certain disadvantages that business entrepreneurs may experience as they employ concepts of e-commerce (Bacchetta, 2011). This research will focus on factors considered as beneficial to business entrepreneurs when they employ e-commerce techniques. It shall also provide a brief conclusion that basically indicates demerits associated with e-commerce.

   Success Factors of e-commerce
One of the most common benefits that have been associated with e-commerce is the fact that it improves access to products and services in remote regions (Laudon & Travor, 2002). For instance; some businesses have employed operational techniques that involve working through social networks, majorly for purposes of marketing i.e. use of eBay or even Amazon (Barnes & Hinton, 2008). In addition, the concept of e-commerce among various business entities facilitates business processes owing to the fact that it reduces physical and manual modes of operations that may be tedious and time-consuming.
Another success factor of e-commerce is based on the fact that it creates a scenario where business entrepreneurs operate without the need for physical stores. That is, such businesses are operated online or even through social networks for purposes of marketing, operations et cetera (Barnes & Hinton, 2008). Moreover, e-commerce enables businesses to operate continuously through a twenty-four-hour system. Researchers have also argued that e-commerce allows customers and business entrepreneurs to undertake instant transactions i.e. making payments and getting services through online services et cetera. In some cases, e-commerce business operations services have been associated with a reduction of human-errors that tend to occur in the course of the transaction, hence promoting the achievement of maximum profitability (Laudon & Travor, 2002).

       Conclusion

Despite the fact that e-commerce has been associated with various benefits, research has indicated that it is also a subject of several challenges that may hinder the success of a business. One of the challenges associated with e-commerce is that it reduces physical contact or personal touch between business stakeholders. Researchers have also argued that the lack of physical contact caused by e-commerce reduces occurrences or social networks among business entrepreneurs. Products and services offered through electronic processes create a scenario where clients or customers cannot have contact with goods or services before purchase: Some clients usually prefer having a feel, touch or physical experience, a need that is denied by most e-commerce activities. On the other hand, e-commerce creates a need for internet access among clients and business entrepreneurs; thus, making it complicated for clients that cannot access the internet to access services.