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Social Media is a rapidly growing tool for reaching customers. Discuss and illustrate how a company can make use of Social Media to gain trust, customers and market growth. Your answer should also address the negative aspects of social media - Essay Example

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It is a modern medium for socializing, and it refers to a range of new Web 2.0 platforms. It is characterized by interactivity across multiple horizontal…
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Social Media is a rapidly growing tool for reaching customers. Discuss and illustrate how a company can make use of Social Media to gain trust, customers and market growth. Your answer should also address the negative aspects of social media
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Social Media is a rapidly growing tool for reaching customers. Discuss and illustrate how a company can make use of Social Media to gain trust, customers and market growth. Your answer should also address the negative aspects of social media

Download file to see previous pages... have increased the presence of businesses and potential customers in the virtual global market. There are various social media where businesses and customers interact including Twitter, YouTube, Facebook, LinkedIn, etc. The social media has become the most trusted platform through which businesses can link with the customers because they can have deeper connection than any other traditional media. It is offering businesses with the unique opportunity to advertise their products and exploit their innovations to control their advertising campaign (Bocij & Greasley, 2006, p. 12). The global companies have acknowledged social media marketing is offering businesses with unique marketing opportunities and have exploited them with novelties to influence their advertising operations with social media marketing (Chaffey, 2006). This document examines various approaches in which the companies can use social media to gain trust, customers, and market growth. It also examines negative aspects of the social media to the business.
There is increasing consumer expectations in regard to information delivery services and experiences in all aspects of a business cycle. Customers not only expect twenty-four hour information access, but they also focus on twenty-four hour customer service experiences that are inclusive of self-service preferences. They aim at exceeding the out-dated gatekeepers of system information when accessing any form of service such as banking, booking flight tickets and so on. All they need is transparent access of information they want in the right form whenever they need it. The most intriguing fact is that in the modern era information-seekers have great reliance on reviews of other users when making purchasing decision or when they want to access the services of certain service providers Chaffey & White, 2004). It is becoming a culture for the consumers to conduct online search of information about the products, services ...Download file to see next pagesRead More
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