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Write four seperate blogs ( each blog= 250 words) after recent digital and internet marketing topics/news/issues/trends - Essay Example

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With the frequency with which internet users exchange and post personal information online, individuals are very concerned with how their information is handled by the…
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Write four seperate blogs ( each blog= 250 words) after recent digital and internet marketing topics/news/issues/trends
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Write four seperate blogs ( each blog= 250 words) after recent digital and internet marketing topics/news/issues/trends

Download file to see previous pages... Most companies do not furnish the user with in-depth regulations and guidelines about their user policy and this is a challenge.
Another privacy concern that plagues digital marketing is about how observation of consumer behavior, data mining and target advertisements based on the information collected about the internet user. Online marketers should consider the issue of user privacy when sending marketing emails. Online marketers run the risk of sending unsolicited emails or frequent spamming which offends the consumers. Use of web cookies to track how users use the internet, which sites they visit more often and their searches is an area of concern. Marketing firms use information from web cookies to make user specific target ads. Cookies are not only accessible to marketers but also to third party data handlers and this is an obstacle to gaining internet privacy. Marketing firms are therefore encouraged to respect user privacy and me more transparent.
In the current digital world, the relationship between service providers and consumers has been redefined completely. This has led to more pressure on companies to offer better services and customer support in order to avoid the wrath of consumers online. Due to the rise of social media and the hefty numbers involved, users are quick to voice their concerns about shortcomings of a product or service online. Such complaints could go viral and this could lead to embarrassment on the part of the firm and cultivation of a bad reputation with consumers. It is therefore paramount that business entities do not get on the wrong side of the internet community especially social media users. Internet are constantly raising standards and the firm has to keep up. Gone are the days when consumer ignorance was rampant. Consumers will know about product deficiencies and they will certainly spread that information.
The solution to the upsurge of consumer power is for companies to have a ...Download file to see next pagesRead More
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