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The paper will examine the eight stages of market development for e- businesses and explain how the company can build on them for her success in the highly competitive UK market.
The success of the company is highly dependent on how best she can position herself in the e- business world. Such Success will be determined by how well she can design her e- business channel priorities. This is the initial stage in the development of e-businesses. In regard to this, CK-E-LINK will ensure that customers post all the required details regarding her customers in the UK. The prospective customers should make orders through this portal and collection of services made at convenient time.
About the development of proper market and product strategies, the company will identify the most preferred cloth designs and food types by most of her customers in the region and capitalize on them. The prime intention here is to increase customers attraction by winning their confidence. The company can then diversify her commodities and markets to further increase her customer base. Moreover for CK-E-LINK to properly position herself in the market against her competitors, she will improve the quality of her foods and cloth designs and increase her services efficiency against her competitors while maintaining the standard market prices. CK-E-LINK can use the simple business, service and revenue model technologies to model her business, services and revenue channels to fit well in the competitive UK market. The simple model involves the five steps strategies: identifying features and technologies to be embedded on the products, identify and segment market targets within the UK and even beyond for convenience and expansion, confirm the available revenue streams for each segment, design the mechanisms to be used in capturing value within the segments and then create values for each segment while trying to entice good payments for better profits (Winter).
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These areas that a business should focus on include growth, innovation, cost structure, culture, and technology. The needs of these focal areas present the need for a revolutionary model of change and leadership (John, 2002). The failure to adopt such a change effort during the deployment of organizational change is likely to result in failure.
The following table summarizes results of trend indices for each of the items (Brenchner, 2011). Trend analysis: 2010 2009 2008 Net sales 106% 101% 100% Cost of sales 107% 101% 100% Gross profit (Net sales – Cost of sales) 104.58% 102.08% 100% Gross profit rate 105% 102% 100% Operating income 116% 115% 100% Net income (net loss) 109% 108% 100% The income statement items indicate improvements in the organization’s operational efficiency.
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