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The best product offering for this market segment would be the family portraits with a choice between an office one and one for home use. The reasoning behind this is that the corporate executives are busy people who rarely have time for home issues. Having a portrait that shows a whole family at the office could be just what these people would love to have to remind them of home. Choosing a product offering for any market segment must consider the needs, preferences, lifestyles, habits, ability to buy and the value it gives the customer (Kotler & Armstrong, 2010). High end customers are difficult to understand because of varied preferences and customization may be required in many instances (Mullins & Walker, 2010).
An online value proposition answers the questions: who are we, what do we offer, who we serve and what makes us unique? The online value proposition is more than a proposition as it shows what a firm can offer using content, products, services and or experiences to engage online customers (Kurtz, 2008). The company should use its unique technology as its online selling proposition. A variety of portraits should be availed on the website showing various product offerings with different versions of the same portrait available. The website should also give the executives an opportunity to make fast, secure payments for the portraits on the website
Brand equity represents an intangible asset for any company and depends on the associations made by the customers. Strong brand equity ensures a more stable stream of income, increases cash flow and is an asset that can be sold (Pride & Ferrel, 2010). Brand equity can be built basing on financials or on consumers. Our Town Photography Studio brand equity should focus on building consumer loyalty in the brand. When people especially the executives have a strong liking for the firms products, chances are
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An organization structure refers to an organization culture, whereby all processes of an organization including responsibilities, channels of communication and authority are arranged. An organization structure is very important in any organization since it provides a chance for employees and managers to perform their jobs and it enhances the flow of work in the company.
The reasons behind highly technology enabled lifestyle are advancement of communication technology and rapid growth of internet technology for last decade. This makes customer informative and aware of the sellers and there offerings and make them always hungry for better upgraded and hi-tech products and services.
Quite often, in fact usually, they end up making more money than most speculators and gamblers. Skilful investment decisions alone cannot make you an instant millionaire or enormously rich overnight. For that you need to be a speculator or a gambler with an inborn flair and instinctive feel for the market, combined with a willingness to take great risks.
You must also have -a run of consistent good luck. Sudden wealth and big windfall gains depend more on luck, less on skill and knowledge. Investment means the use of your intelligence, knowledge and skill to make your money earn more money so that your invested capital snowballs over time into a sizeable fortune.
xisting accounts - Based on the same report which included drafts and copies of the completed projects, it was some discovered that changes were obviously made to the final copies of the projects.
c.) Revision of work without consultation with artist - Based on the payroll
Necessary steps in thoroughly knowing the background and capabilities of job applicants provide safety and advantage to the company to avoid any risks that the company may suffer later on. In addition,
The main point the authors put across is that big data collection is the game changer in the 21st century corporate world. Big data has the potential to revolutionalize the management practices. The authors pose a challenge to the companies to decide whether they are ready to exploit the potential of big data and to manage the threats it could pose effectively.
Conversely, the interactive voice response provides information that the company chooses to make available to the customer. The company does not use scripts since the agents are expected to have excellent customer service skills, which is provided