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Website usability report - Essay Example

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Currently, it has 30,000 learners and 2,100 driving instructors all over the UK. It is considered as the largest driving school in the UK.
This is a BSM website usability test providing…
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Website usability report
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Website usability report

Download file to see previous pages... It is also compatible with smart phone browsers. However, it shows some problems about object alignment and colours. Particularly, the text is misaligned and some of the text lies outside the text box. Additionally, the colour of telephone number in ‘Booking your lessons’ section changes from white in computer version to mustard yellow in mobile version. This makes it difficult to view when accessing the site on a mobile cell phone.
The “Alt” tags are used to describe the function of each picture (Chaffey, 2009). Alt tags are also helpful in search engine optimisation, to help people easily to link to the website. However, there is no evidence of Alt tags in any part of BSM website. The only one picture that has Alt tags is the testimonial picture at the front page but it does not help SEO because there is no keyword linked to BSM in Alt tags.
The page is easy to load because the website is mostly a text-based. None of the part in the layout is in Flash or Java Script. There are less than 50 words on the front page. Fonts and colours are readable in every page. However, the website shows some errors in navigation. Few parts of the page have anchor text labelled but it is not helpful. Anchor text is supposed to help users know about the page that the text is linked by showing short information about the page (Gardyne, 2011). In BSM website, it repeats itself.
In the ‘get quote’ page, there is no ‘Back’ button. This is a major technical drawback since users find it difficult to navigate back to previously viewed pages. This makes navigation a little difficult.
Moreover, the “Save £50 when you book 10 Lessons” banner links to “get quote” page instead of showing detail of the offers. In fact, most of offer links in the website are linked to “get quote” page, which the users find very annoying and unprofessional. When offer advertisements are placed on the website, the users ...Download file to see next pagesRead More
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