Download file to see previous pages...
It is also compatible with smart phone browsers. However, it shows some problems about object alignment and colours. Particularly, the text is misaligned and some of the text lies outside the text box. Additionally, the colour of telephone number in ‘Booking your lessons’ section changes from white in computer version to mustard yellow in mobile version. This makes it difficult to view when accessing the site on a mobile cell phone.
The “Alt” tags are used to describe the function of each picture (Chaffey, 2009). Alt tags are also helpful in search engine optimisation, to help people easily to link to the website. However, there is no evidence of Alt tags in any part of BSM website. The only one picture that has Alt tags is the testimonial picture at the front page but it does not help SEO because there is no keyword linked to BSM in Alt tags.
The page is easy to load because the website is mostly a text-based. None of the part in the layout is in Flash or Java Script. There are less than 50 words on the front page. Fonts and colours are readable in every page. However, the website shows some errors in navigation. Few parts of the page have anchor text labelled but it is not helpful. Anchor text is supposed to help users know about the page that the text is linked by showing short information about the page (Gardyne, 2011). In BSM website, it repeats itself.
In the ‘get quote’ page, there is no ‘Back’ button. This is a major technical drawback since users find it difficult to navigate back to previously viewed pages. This makes navigation a little difficult.
Moreover, the “Save £50 when you book 10 Lessons” banner links to “get quote” page instead of showing detail of the offers. In fact, most of offer links in the website are linked to “get quote” page, which the users find very annoying and unprofessional. When offer advertisements are placed on the website, the users
...Download file to see next pagesRead More
They intend to make your website more efficient for users, easier to learn and more satisfying to users. Measuring the usability is mainly done by conducting usability testing. The most general factors measured in this are efficiency, effectiveness, satisfaction, memorability and error frequency and severity.
cognize as well as make use of a system to complete a specific job. The purpose of usability testing is to design a system that is easy to use for the users. In this scenario, the examination techniques, like that expert reviews or learning assessments, have a tendency to produce huge amount of possible usability ‘issues’ that by no means become genuine usability issues (Usability.gov, 2010), (Benyon et al., 2005) and (Dix et al., 1998).
Closely related to HCI is the field of usability engineering which ensures user friendliness through effective and efficient Graphical User Interfaces (GUIs) or Web Interfaces. Carroll has narrated the aims and objectives of HCI in these words, “HCI is the study and practice of usability.
Usability evaluation of the website
Typically, it fits context of a B2C electronic website. With the rise of electronic commerce, website usability is extremely important to consumers and organizations. Several such websites do not meet the minimum usability requirements and require better human interaction interfaces.
try to increase its relationship with other products and should include more products in order to give a complete round to its customers and people do not end up without shopping from their site.
Boden should consider to revise their prices in accordance with general market
There is the use of just in time design. The menus come in view when the users are in need of them. The hot keys (the keys that are used to play, pause or move to the next song) are only visible when the user starts typing for a song. They are not