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Website Optimization Using Taguchi Method - Essay Example

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In the paper “Website Optimization Using Taguchi Method” the author analyzes Taguchi Methods, a system of cost-driven engineering that emphasizes the effective application of engineering strategies rather than advanced statistical techniques. This method can also be used in website optimization…
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Website Optimization Using Taguchi Method
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Download file to see previous pages In this method, different useful combinations are tested to reach a maximum benefit result. Multiple Variable Testing isolates the elements on a page and helps to find out what elements matter and which combination is the strongest (Roche). The fundamental design of the Taguchi method is to use more and more variables at a single point of time at once. Now if it is applied in ad optimization, instead of testing two web pages (each with a different headline), it can be tested 40 different versions of the pages, like different headlines, different graphics, different forms, including a testimonial or not, shifting the order of copy, whatever imagined (Wirken). Now for deciding the factors contributing the most to the objective, some complicated mathematical technique is applied by the system. Then all the factors are observed carefully and the optimized page is determined. These findings are compared with that of the old ways.

The marketers earlier use the simple and unusual A/B split testing. Two pages each with different headline is made and the test are done to discover the winner. Then by changing another thing in the matter, two different pages are again made to find out the winner. In this manner to complete all the forty elements, a lot of money, energy and time are wasted. But now Taguchi method is the solution.
The logic behind using the Taguchi method to use in advertisement optimization can also be established with the fact that a lot of people are using this method. To find out this information....
In this method, different useful combinations are tested to reach a maximum benefit result. Multiple Variable Testing isolates the elements on a page and helps to find out what elements matter and which combination is the strongest (Roche). The fundamental design of the Taguchi method is to use more and more variables at a single point of time at once. Now if it is applied in ad optimization, instead of testing two web pages (each with a different headline), it can be tested 40 different versions of the pages, like different headlines, different graphics, different forms, including a testimonial or not, shifting the order of copy, whatever imagined (Wirken). Now for deciding the factors contributing the most to the objective, some complicated mathematical technique is applied by the system. Then all the factors are observed carefully and the optimized page is determined. These findings are compared with that of the old ways. The marketers earlier use the simple and unusual A/B split testing. Two pages each with different headline is made and the test are done to discover the winner. Then by changing another thing in the matter, two different pages are again made to find out the winner. In this manner to complete all the forty elements, a lot of money, energy and time are wasted. But now Taguchi method is the solution. The logic behind using the Taguchi method to use in advertisement optimization can also be established with the fact that a lot of people are using this method. To find out this information, a simple search on the Internet will give the data of the people using this method for improvement of their rankings on search engines. So if the people are willing to pay ...Download file to see next pagesRead More
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