Since it is essential for every personal computer to have protection, which is why it is logical to look into anti-virus software providers for this project. AVG was selected because of its popularity on the free ware market.It can be noticed on the home page of AVG that the language used is addressed to an average English speaker. Technical terms are translated to user friendly words, for example: anti phishing is termed as "Identity Protection". This makes the site clearer and more accessible to an average Joe. It can also be noticed that the user is given a choice of degree of protection, may the computer be for home or office use. These choices are neatly put side by side just below the header in a neatly fashion. Buttons labeled as "learn more", "buy now" and "download free trial" are there to make the choice easier.Going further into the buying process, it can be noticed that filling up the questionnaire is rather simple. Again choices are provided to optimize the user's product experience: single installation of CD based installer download. Further more a sales support tab for chat or email is provided on the right side for the customer. Product comparisons can also be obtained in this section. Feedback as well as user reviews, which are important for potential customers, are not present though.It is common, if not necessary, for designers' pages to have good aesthetics just like what I seen on www.abercrombie.com and www.kennethcobonpue.com. Being attractive makes the site effective
buy luring customers.