We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Success in Social Commerce - Research Paper Example

Comments (0)
This paper “Success in Social Commerce” is an attempt to understand different aspects of social commerce that will allow a comprehensive understanding of complexities that revolve around success of the notion. E-commerce is one of the major outcomes…
Download full paper
Success in Social Commerce
Read TextPreview

Extract of sample
Success in Social Commerce

Download file to see previous pages... As the result, Google Analytics and Facebook Connect (Tonkin, Whitmore, & Cutroni, 2011) have now come up with tools and strategies that are showing positive ROI to marketers. In addition, a number of market research companies have carried out researches to understand the relationship of social media experience with consumers’ purchasing decisions. The results indicated that ‘like’ button acts as a significant factor that influences users to purchase a product/service from a specific retailer. In this regard, marketers are now looking at different ways of transforming experiences into measurable returns that will allow a rapid evolution of social commerce (Blanchard, 2011).While the paper is focusing primarily on ‘return on investment’, it is imperative to understand that ‘return on investment’ is usually considered as metrics that is not the case. ROI itself requires metrics for measurement of its business value, and business experts have come up with the following equation to calculate return on investment of something:ROI = Benefits - Costs x 100 = Percentage Return on the InvestmentThe equation of ROI is self-explanatory; however, the paper will now include an example that will clarify the applicability of ROI in social commerce largely. Sea World San Antonio is a venture of SeaWorld Parks & Entertainment (2013). The company created different content based on interests and attitudes of these roller coaster fans....
This paper is an attempt to understand different aspects of social commerce that will allow a comprehensive understanding of complexities that revolve around success of the notion. Discussion While social commerce presents an interactive shopping platform to consumers, it is imperative to see the potential of social commerce from businesses’ perspective. From retailers’ point of view, it has been an understanding that the social commerce has been successful in providing opportunities to retailers to engage people in exploration of their products by creating viral experiences (Ickler, Schulke, Wilfling, & Baumol, 2009). In addition, social commerce enables retailers to bring their products to a place where people interact with each other that is contrary to traditional shopping trend where people have to reach to the place to buy something. Another distinction from traditional commerce is that social commerce focuses on socially enriched relationships rather than one-to-one relationships that usually exist in traditional commerce settings. Rather, social commerce promotes dependence on interaction and experience of users with users; in other words, consumer-to-consumer communication that results in buying or selling of any product or service. The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success. For instance, as discussed earlier, ‘return on investment’ (Marsden, 2010) is the metric that business organizations usually use in traditional commerce setting, and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Internet and the E-Commerce Flower Business
This paper seeks to explain the developments achieved in the business industry by applying the internet as the trading media and the flower business as a reference. The E-commerce concept normally involves distribution of the trading qualities over the internet and the transaction completed online. The final process normally involves the product delivery to the customer.
11 Pages(2750 words)Research Paper
Amazon Utilizes a Unique Method in Delivering Books to Consumers, This Network Is Called Whispernet
Amazon is considered as one of the biggest internet retailers internationally. Based in Washington, United States, the business of Amazon is expanded in Canada, United Kingdom, Italy and Japan among other nations. “Amazon.com” website was first launched in the year 1995, and presently is known as one of the popular websites in e-commerce (Environmental Investigation Agency, “Amazon.com’s Unpalatable Profits”).
12 Pages(3000 words)Research Paper
Success in social commerce
The increasing notion of social commerce has been accumulated a historical growth through an effectual incorporation of the social media (Margiotta, 2012). In relation to the fiercely competitive position of the global business environment, it has been observed that e-business is considered as an essential component for the modern marketers in order to strengthen their business operations which further enable them to lead among their competitors in respective industries (SAGE Publications, n.d.).
10 Pages(2500 words)Research Paper
Success in Social Commerce
With its popularity in commerce as well as lives of individuals, social commerce presents plenty of exploratory chances that may have both hypothetical and applicative importance and repercussions. The goal of this paper is to catch the researchers’ attention by explaining the distinctiveness of social commerce and its future prospects.
10 Pages(2500 words)Research Paper
Research Paper on Social Commerce
The entire idea of social commerce aims at harnessing the power of “word of mouth marketing”. During the year 2010, BlendTec increased its sales by over 500 percent with social commerce. Social Shopping, forums and communities, recommendations and referrals, social media optimization, social ads and ratings and reviews are the few forms that social commerce might take.
5 Pages(1250 words)Research Paper
Identity Theft Privacy Matrix
Today, many customers are at the risk of losing personally identifying information to criminals who use sophisticated technology to steal data from consumers and use them for criminal activities. The rate of crime in the internet has created a dilemma for e-commerce customers who risk their data while using various services.
4 Pages(1000 words)Research Paper
Investment In Social Media
Facebook, Twitter (Ghali, 2011), My Space, and YouTube are some of the common social media platforms that significantly enhance business interactions, provide updated business information, and facilitate business operations. Notably, the social media merits include flexibility, visibility (Burg, 2013), human nature, and its ability to address customer needs.
7 Pages(1750 words)Research Paper
Innovation of ... (e.g. e-commerce, web-based financial srvice, paperless office, or ...)
Useful recommendations are also cited in relevant areas. The paper also tries to find whether the web technology so popular worldwide is accepted in the regional hemisphere. It counters obstacles like
23 Pages(5750 words)Research Paper
Mobile commerce
Transfer of the rights to company products and services can now be successfully done online. This is done using mobile devices, for example, PDA, smartphones, custom terminal, mobile phones and public mobile network. These have had a positive impact in
8 Pages(2000 words)Research Paper
E-commerce Service
E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not the only way for placing orders online, but business companies perform their business operations such as manufacturing and products’ delivery on clients’ information over the E-commerce websites. 
16 Pages(4000 words)Research Paper
Let us find you another Research Paper on topic Success in Social Commerce for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us