Electronic Commerce: An action plan for each of the following four organizations; • NBC • Rogers • Bell Canada • Sony Introduction Till 1908, the science and technology was not advanced enough to develop even a simple electric socket and by 1969, they had developed APRANET which is considered as the base of the internet…
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The APRANET which started its journey in 1969 and facilitated email has travelled a long way through the world wide web (www), the internet, internet radio, wireless internet, e-commerce and presently opened the doors for the internet TV. E-commerce has revolutionized the business processes and business transactions and the internet TV is another form of e-commerce and has opened doors of tremendous opportunity for different TV channels. This paper analyses the scope of e-commerce and the internet TV and the recent changes in the TV industry. It also discusses the action plans of TV channels NBC, Rogers, Bell Canada and Sony in order to exploit the opportunity offered by the internet TV. E - Commerce and Internet TV The Internet and the Web have enabled online business transaction which is called e-commerce and formally, it is the digital commercial transactions which is also known as E-business. E-commerce has changed the traditional processes of transactions which was considering consumers as passive targets and was driven by sales force. E-commerce is becoming popular due to its unique features which include its ubiquity, universal standards, global reach, richness of information richness, information density, interactivity, social technology and personalization/customization. With the growth and popularity of the internet in the world and its wider reach the internet TV is becoming very popular. Recent Changes in the TV industry Recently, there have been many technological developments in the TV industry which has changed the complete scenario of the TV industry. The recent trends require the TV industry to deliver the current form ‘TV’ via the Internet. The industry needs to not only produce huge quantity of the internet enabled TV sets but also to meet the challenges of delivering the current form of TV through the internet. The development in science and technology has enabled fast internet services and the possibility of delivering TV programs through the internet which can reach in any corner of the world through wireless network. The present delivery system requires the services of a network provider and a set top box but the internet TV would require only a modem to provide the services. The picture quality of the internet TV is multiple times better than the existing quality and it can be demanded by many consumers provided the basic problems are solved. The basic problems include lack of appropriate business models for the internet TV, limited bandwidth affect the quality and speed, lack of internet connections to many TV sets. The major problem experienced by consumers is the availability of millions of video programs make it difficult for them to navigate through and search for the desired program through the internet TV (Meyer & Peng, 2005). Action Plans The action plans of major TV service providers of the world like NBC, Rogers, Bell Canada and Sony need to address to the major challenges of finding an appropriate business model for generating revenue, improve the limited bandwidth quality, ensure the availability of the internet connections to TV sets and to device an appropriate system to make navigation through millions of programs easy. Their action plan should focus on positioning themselves for the transition from traditional to Internet TV that is
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