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Comparison of E-Commerce Sites: 1SaleADay.com, BensOutlet.com, and TigerDirect.com - Research Paper Example

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The purpose of this analysis is to compare the ways in which three e-commerce websites (1SaleADay.com, BensOutlet.com, and TigerDirect.com) provide their goods to the consumer. This is achieved by measuring the following specific metrics: website functionality, website information, and ease of use…
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Comparison of E-Commerce Sites: 1SaleADay.com, BensOutlet.com, and TigerDirect.com
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Download file to see previous pages Figure 1.0 Informational Links Because the product offerings are so limited, there is not very much information that can be transmitted to the user concerning other product offerings that the website has that might also fulfill the needs of the customer. Additionally, there is one tangential problem and that is the way in which the products are actually described to the customer. Instead of using stock descriptions, i.e. copying and pasting the marketing language from the original package, 1SaleADay.com instead chooses to write its own product description for the product. This choice detracts greatly from the legitimacy of the website as well as the product itself as the product descriptions are poorly and unprofessionally written. ...
Redundant Navigation The page does not offer redundant navigation. This would be an issue with a larger website that offered a plethora of goods and services; however, as is the case with 1SaleADay.com, they only offer four different genres of sales. Ease of Purchase One of the largest barriers to e-commerce is a website that requires customers to jump through layer after layer of hoops in order to complete a transaction. Confirming payment details, accessing an outside payment transfer service, confirming payment intention and terms are all steps that detract from the ease of purchase. As such, it is vitally important that a website offers a hassle-free way of quickly paying for the goods the customer wishes to purchase. 1SaleADay.com falls short in this respect as it has too many impediments in the way of a fast and easy transaction. This shortcoming will be discussed in greater detail in Part IV of this analysis. Multi-Browser Functionality Whereas some e-commerce websites focus on IE, Firefox, and Chrome (i.e. the most widely used web browsers), 1SaleADay.com has gone a step further to ensure full functionality with mobile version as well as functionality in lesser used browsers such as Safari and Opera. ...Download file to see next pages Read More
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