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Compare and Contrast of E-Commerce Sites - Essay Example

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The purpose of this analysis is to compare the ways in which three e-commerce websites (1SaleADay.com, BensOutlet.com, and TigerDirect.com) provide their goods to the consumer. This will be achieved by measuring the following 8 specific metrics: website functionality, website information, ease of use, redundancy, purchase process, browser functionality, graphics simplicity, text legibility…
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Compare and Contrast Essay of E-Commerce Sites
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Compare and Contrast of E-Commerce Sites

Download file to see previous pages... Website Functionality In this aspect, 1SaleADay.com’s website has little to improve upon. Due to its limited product offerings and its simple yet extremely effective 6 tab approach (Figure 1.0), the website offers simple navigation at the expense of wider range of product offerings. Figure 1.0 Informational Links Because the product offerings are so limited, there is not very much information that can be transmitted to the user concerning other product offerings that the website has that might also fulfill the needs of the customer. Additionally, there is one tangential problem and that is the way in which the products are actually described to the customer. Instead of using stock descriptions, i.e. copying and pasting the marketing language from the original package, 1SaleADay.com instead chooses to write its own product description for the product. This choice detracts greatly from the legitimacy of the website as well as the product itself as the product descriptions are poorly and unprofessionally written. ...
Redundant Navigation The page does not offer redundant navigation. This would be an issue with a larger website that offered a plethora of goods and services; however, as is the case with 1SaleADay.com, they only offer four different genres of sales. Ease of Purchase One of the largest barriers to e-commerce is a website that requires customers to jump through layer after layer of hoops in order to complete a transaction. Confirming payment details, accessing an outside payment transfer service, confirming payment intention and terms are all steps that detract from the ease of purchase. As such, it is vitally important that a website offer a hassle free way of quickly paying for the goods the customer wishes to purchase. 1SaleADay.com falls short in this respect as it has too many impediments in the way of a fast and easy transaction. This shortcoming will be discussed in greater detail in Part IV of this analysis. Multi-Browser Functionality Whereas some e-commerce websites focus on IE, Firefox, and Chrome (i.e. the most widely used web browsers), 1SaleADay.com has gone a step further to ensure full functionality with mobile version as well as functionality in lesser used browsers such as Safari and Opera. Simplicity in Graphics The most distracting part of the website is the fact that the colour scheme does not seem to be connected. This takes away from the experience and something that could definitely stand to be corrected in any future iterations of website design; as too many bright graphics distract the user from the overall experience and can be agitating to deal with. Legibility of Text Upon analysis of text legibility of 1SaleADay.com’s website, there were no issues found. Additionally, this factor usually becomes an ...Download file to see next pagesRead More
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