Designer: Miuccia Prada - Thesis Example

Running Head: 20TH Century Designer Who Designed Limited Objects 20TH Century Designer Who Designed Limited Objects Institution Date DESIGNER: MIUCCIA PRADA Thesis statement This research will elaborate on the works of Miuccia Prada one of the 20-century designer who designed limited editions of objects and elaborate on their significance and the marketing and retailing around the entire glob. Furthermore the research will include specific examples of Prada’s designs and an analysis of how these designs did/did not appeal to the consumer psyche, for instance photography of all design and art examples. Introduction According to research Miuccia Prada was an Italian woman born in a family that practiced fashion design. She was a Political Scientist who possessed PhD in her field of political Science. Grosvenor, C (2008).Miuccia inherited Prada Company in 1978. from her mother though the company was founded in 1913 by her grandmother which used to manufacture luxury goods. She has grown to be a fashion designer and an entrepreneur. Miuccia didn’t have a strong academic background concerning fashion design because but this did not deter her from exercising her own creativity and was given time to show her craftsmanship. She tried her best to bring forth her ideas into the company to change it for better. Miuccia was an Italian woman born 10 may 1949 in a family that practiced fashion design. Herself is a political scientist who posses PhD in the field. Miuccia inherited Prada Company in 1978 from her mother though the company was founded in 1913 by her grandmother, which used to manufacture luxury goods. Constance,(1998). She grew to be a fashion designer and an entrepreneur. Miuccia did not have a strong academic background concerning fashion design because but this did not deter her from exercising her own creativity and was given time to show her craftsmanship. She tried her best to bring forth her ideas into the company to change it for better. Miuccia met with her husband Patrizio Bertelli who was also a businessperson at the age of 17. He later became part of this big growing company. Bertelli acted as the manager of Prada Company. In 1979, she released her first backpacks as her first set which was made of a military black nylon. Constance,(1998).This initial release did not show any success because it was difficult to sell owing to poor advertising and high-prices; however, this was later to become her first commercial hit. According to Constance (1998),In 1992, Prada debuted the less expensive Miu Miu (Miuccia's nickname), who instilled inspiration in her personal wardrobe it. The following year the company expanded its territories across Europe with new locations within Florence, Paris, New York City and Madrid. The company released a shoe line followed by the classic Prada handbag and all the products where seen sensational and appealing. The handbag was quite fashionable and practical simply worthwhile. After Miuccia married Bertelli, they released ready to wear collection for women, which had waist less, and narrow belts causing the company to skyrocket their popularity after the fashion became a worldwide design. During the ruins of Bertelli’s sway the designs received tremendous growth especially the house designs which grew as a conglomerate and in additional to such labels just like as Fendi, Helmut and Lang, Jil Sander together with Azzedine Alaia to its portfolio of arts works and brands. By 2007, they began to return to their core concerns. Jil Sander was sold back, Azzedine Alaia had bought back his company and Helmut Lang was sold in 2005.Miuccia Prada consistently brings a reality check to fashion: "I love fashion, but I think it should stay in its place, not rule your life. It's a very nice part of your life, but I think it should be fun." Time a magazine based in United States described the apparel as “unassertive, combining traditional good manners and an ultramodern industrial sleekness.” Truly, the designs to come out of the house of Prada reflected the womanly unique quite the opposite to other prominent high fashion brands. It would be recognized with affluent operational women who held challenging jobs. Prada as a label was not as understandable a design constituent as those on bags form famous luxury brands, its appeal was its image of “anti-status.”Miuccia Prada, who is entirely in charge of the organizations creative decisions, says she bases her decisions mostly on intuition. She is reported to be overly particular about each detail of her design. Luren (2006).It can turn out that each product has to be distorted repeatedly in categorize to come closest to Miucci Prada's initial idea. Her husband Patrizio Bertelli is the businessperson behind Miuccia Prada. He is accountable for the profitable side of the goods and the retail approach. In 1990s Prada was a premium status symbol and its originality resulting in being the most influential fashion house. The Prada brand was very appealing because of its provocative styles, which were mostly green, brown, grays and black. .“Prada handbags The above handbag retailed across boarders due to its attractiveness and its appealing nature that lifted the psyche of the consumers.“Prada handbags are a symbol and a statement of fashion in the contemporary way of life, where elegance must meet everyday needs.” (para 3)Prada handbags are all “one of a kind” and a detailed pieces of art. The handbag was not alone in the market of Prada products as it was high-healed shoes and equally classic belts, which were on demand. Pradas shoes (Sandals) of the prados popular designs Constance, (1998). The Prada shoes are not to be worn by a chance. They are dream shoes you can were all the time in every occasion as the ones above. The shoes are of distinctive style, which makes the company be appreciated for the quality and design of its products. Prada increased its recognition during America’s cup races in 2001 and incorporated its management position in the style market. Grosvenor (2003). . Above: Pradas fashion designs (Cotton shirts).Grosvenor (2003). So you think you can wear a Prada shirt without being identified? Anywhere, anytime, whether at a gathering or a special occasion, you will see what it means to wear a Prada shirt. You can feel the freshness on your skin of the highest quality silk and cotton, money can buy.” (para 6) .Prada is said to be the most prominent example of a new form of inward-directed luxury. While in the eighties luxury was explicitly displayed, today an understated luxury is sought, only recognizable by insiders. Thus, Prada clothes avoid very loud clouding and easily appealing appearances. Grosvenor,(2003).They are described as cool, comfortable, pure, graceful, and minimalist The marketing and retailing of Prada products was over whelming in the sense that sales of US$ 31.7 million were recorded in 1990. The success was complete where the products were displayed in various stores in United States becoming a hit with fashion editors. The success was attributed to its “working-class” theme, which, Ginia Bellatante at the New York Times Magazine proclaimed, “Was becoming chic in the high –tech, IPO-driven early 1990s.”After the great success of their marketing and retailing of Prada products they launched Miu Miu a clothing brand named after Miuccia’s nickname which was to cater for youngsters in the market. This made Prada to be awarded the Council of Fashion Designers of America award for accessories. Later in 1995, the Prada bagged another award from CFDA as a “designer of the year” after launching ready to wear men’s collection whose sales counted for 20%. I.e. sales were at US$210 million. After winning the award, Prada advanced and grew by acquiring new firms. It also acquired shares in the Gucci Group. However after Bertelli became a partner of the Gucci Group he tried to outdo it by his determination to hold a leading portfolio of luxury brands. Prada’s merger and purchasing power declined in the 2000’s though this did mean that the company was at verge of collapse. Prada Company is the main buyer from the Turkish leather factory DESA. Prada was called upon by the Clean Clothes Campaign, a lobar rights organization based in Europe, to respect the freedom of association at the factory after it was found guilty by the Turkish Supreme Court of dismissing workers illegally who joined a union. Grosvenor,(2003).Models such as Suvi Kaponen, Gemma Ward and Sasha Pivovarova, were Prada’s exclusives and opener’s who have attained success in the fashion world. This has made Prada to be known well for its practice of casting new models to walk exclusively in their runways shows. Conclusion Prada is believed to be the pioneer and the first person in the field of designing and fashion of handbags, from this experience Prada designs become popular world wide. Prada has occupied stores in most of Western countries which earns her free advertisements from most of the top celebrities who are prone of carrying Prada handy bags. The Prada look has certainly evolved and diversified over the years, and Miuccia gets the credit for steering Prada in the right direction and retained the highest excellence. The Wall Street Journal has named Miuccia one of the thirty most powerful women in Europe. Julie K. (2007). Prada shopping mall in Italy Rome Grosvenor (2003). References Grosvenor, C (2008): the history of Prada: Amazon Publishers. England. Constance C. R. White (1998). “Once a Private Club, Prada Opens Its Doors" Manuel, G(2002) The ancient fashions. Amazon Publishers. England. Julie K.(2007).The Prada paradox : Down town Press. Italy. Luren W(2006).The devil wears Prada: Cambridge publications. New York. Alison Games, “Atlantic History: Definitions, Challenges, and Opportunities.” American Historical Review, 2006. David Armitage, “Greater Britain: A Useful Category of Historical Analysis?” The American Historical Review, Vol. 104, No. 2, 1999. Douglas R. Egerton, The Atlantic world: Major works of prada in history 2008. Nicholas Canny, “Writing Atlantic History; or, Reconfiguring the History of Colonial British America.” The Journal of American History, Vol. 86, No. 3, 1999. Peter C. Mancall, The Atlantic world and Virginia, 2007. Thomas Benjamin, The Atlantic World in the Age of Empire, 2000 Read More

ased a shoe line followed by the classic Prada handbag and all the products where seen sensational and appealing. The handbag was quite fashionable and practical simply worthwhile. After Miuccia married Bertelli, they released ready to wear collection for women, which had waist less, and narrow belts causing the company to skyrocket their popularity after the fashion became a worldwide design. During the ruins of Bertelli’s sway the designs received tremendous growth especially the house designs which grew as a conglomerate and in additional to such labels just like as Fendi, Helmut and Lang, Jil Sander together with Azzedine Alaia to its portfolio of arts works and brands.

By 2007, they began to return to their core concerns. Jil Sander was sold back, Azzedine Alaia had bought back his company and Helmut Lang was sold in 2005.Miuccia Prada consistently brings a reality check to fashion: "I love fashion, but I think it should stay in its place, not rule your life. It's a very nice part of your life, but I think it should be fun." Time a magazine based in United States described the apparel as “unassertive, combining traditional good manners and an ultramodern industrial sleekness.

” Truly, the designs to come out of the house of Prada reflected the womanly unique quite the opposite to other prominent high fashion brands. It would be recognized with affluent operational women who held challenging jobs. Prada as a label was not as understandable a design constituent as those on bags form famous luxury brands, its appeal was its image of “anti-status.”Miuccia Prada, who is entirely in charge of the organizations creative decisions, says she bases her decisions mostly on intuition.

She is reported to be overly particular about each detail of her design. Luren (2006).It can turn out that each product has to be distorted repeatedly in categorize to come closest to Miucci Prada's initial idea. Her husband Patrizio Bertelli is the businessperson behind Miuccia Prada. He is accountable for the profitable side of the goods and the retail approach. In 1990s Prada was a premium status symbol and its originality resulting in being the most influential fashion house. The Prada brand was very appealing because of its provocative styles, which were mostly green, brown, grays and black. .“Prada handbags The above handbag retailed across boarders due to its attractiveness and its appealing nature that lifted the psyche of the consumers.

“Prada handbags are a symbol and a statement of fashion in the contemporary way of life, where elegance must meet everyday needs.” (para 3)Prada handbags are all “one of a kind” and a detailed pieces of art. The handbag was not alone in the market of Prada products as it was high-healed shoes and equally classic belts, which were on demand. Pradas shoes (Sandals) of the prados popular designs Constance, (1998). The Prada shoes are not to be worn by a chance. They are dream shoes you can were all the time in every occasion as the ones above.

The shoes are of distinctive style, which makes the company be appreciated for the quality and design of its products. Prada increased its recognition during America’s cup races in 2001 and incorporated its management position in the style market. Grosvenor (2003). . Above: Pradas fashion designs (Cotton shirts).Grosvenor (2003). So you think you can wear a Prada shirt without being identified? Anywhere, anytime, whether at a gathering or a special occasion, you will see what it means to wear a Prada shirt.

You can feel the freshness on your skin of the highest quality silk and cotton, money can buy.” (para 6) .Prada is said to be the most prominent example of a new form of inward-directed luxury. While in the eighties luxury was explicitly displayed, today an understated luxury is sought, only recognizable by insiders. Thus, Prada clothes avoid very loud clouding and easily appealing appearances. Grosvenor,(2003).They are described as cool, comfortable, pure, graceful, and minimalist The marketing and retailing of Prada products was over whelming in the sense that sales of US$ 31.

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