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Studies have shown that currently, about one billion people in the world use mobile messaging services. This has been projected to grow to about two billion users in the next three years (Khalaf, 2014). Some of the mobile messaging platforms that have been widely used in the world include Facebook, Whatsapp, Snapchat, Kik and Messenger. Different users have different preferences when it comes to the choice of platform to be used. However, cases of use of multiple platforms are also common. With the increase in the use of smartphones, mobile messaging has also grown rapidly. Smartphones war has also been caused by the rise and popularity of mobile messaging applications. Handset manufacturing companies such as Samsung and Apple have fought fiercely in popularizing their smartphones basically as a result of the popularity of mobile messaging. Due to this rapid rise in the use of mobile messaging services, a lot of studies have been carried out on this topic. The studies have shown that the growth or increased use of mobile messaging supported by platforms such as Facebook, Snapchat, Messenger and Kik has impacted heavily on the society. The impacts of mobile messaging on the society have been both positive and negative.
One of the straight forward advantages of the use of mobile messaging is that it provides a form of communication in the society. Mobile messaging is real time. The messages or data that is sent from one mobile phone handset to another is received in real time. This therefore allow for sharing of information very fast and hence providing a channel of communication. The current world is a world where communication has become an important element in the day today life of an individual. Mobile messaging, unlike calls, is free and therefore allows for communication just by few keystrokes. This has allowed people in various regions of the world to
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The author of the paper gives a detailed description of the negative effects of text messaging on students. It is stated that although text messaging has made communication quicker and easier it has severe and more distracting negative effects and these should be catered and curtailed in order to improvise the society.
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.
Popular transport protocols, such as TCP (Allman et al., 1999), keep track of their internal session state between the communicating endpoints by using the IP address of the two endpoints and their port numbers. On the other hand, IP addresses are also used to find a route between the endpoints.
The biggest problem with this advertising tool is that customers usually harbour very high levels of intimacy with their mobile phones and hence any strategy chalked out to exploit the medium of mobile phone has to be customer sensitive (Hendery 2). Anything done to interact with the mobile phone owners will have to be cautious about the possibility of being viewed as an unnecessary and perhaps illegal intrusion.
It is to be noted the depiction of girls or women in media is always considered as a concern and remain one of the important issues to be dealt with as many research studies indicate that there are few women than men in the industry. (ETFO,
The BBC reported that in September 2007, nearly 5 billion text messages (or SMS, Short Message Service) were sent in Britain, about 4,000 per second. (Plester, B., Wood, C., & Joshi, P., March, 2009). In a public
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of