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Website Comparison Paper - Admission/Application Essay Example

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A pleasant user experience is vitally important in building a potent and technology enabled image for the businesses incurring high costs to get the…
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Website Comparison Paper
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Website Comparison Paper

Download file to see previous pages... Although, both websites are purely professional and belongs to an equally serious business domain, even a neive user can mark several differences in the design, readability, legibility and searchability of the two websites. Before getting into heuristic evaluation, lets take a brief look at the home pages of both the websites.
Both websites are designed to capture visitors’ attention through bold images on the latest offerings. Miximum elements are kept unfolded unless a user specifically point or click them. The home page is used to get the maximum attention without getting into details of the business.
The readability of the Deutsche Bank website is relatively better in terms of menus and other content arrangement on the home page. The readability is better because various tags and controls go hand in hand with the flow of information and none of the control hurt the view of other contents at the page. The controls are arranged in a natural sequence and user feels more comfortable with the text controls used on the website. The readability of the New Millennium Bank website is average. Although, controls and tags used on the website do not block the view of each other but they offer less integrity with images and color scheme. Fleischner (2011) observes, “Placing tags that make your text appear unnatural will only hurt your website readability and click-through rate.”
Legibility, means distinction that makes perception easy. The Deutsche Bank website is marginally better than the New Millennium Bank website in this regard. Both websites have used big images to catch user attention. The images are relevant and leaves a powerful impact over user perception. A user can associate website image with these images easily which increases the legibility of a website. However, the legibility factor is closely related to age group and various age groups may assess the the legibility differently as Fukuda & Heiner (2011) ...Download file to see next pagesRead More
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