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Designers create the value of a business in several ways as discussed in this paper.
These days, companies are investing a lot in understanding the needs of their customers. They adopt different kinds of strategies including feedback and surveys to retrieve information from the customers. Companies incur a lot of cost in introducing a new product in the market and if it doesn’t do well, it can be a potential threat to the business. It is for the designers to create the aesthetics and the functionality of the product in due accordance with the needs and desires of the customers. Design processes assess the challenges and propose solutions by understanding the needs of the customers, building information from a myriad of sources and using it in a meaningful manner (Rutter, 2008). Thus, designers have a big role in the successful functionality of a new product or strategy developed by a company.
One of the most common reasons which cause the innovation to fail is that it is made before it is required. “Design is a process of synthesizing insights into a tangible offering in a way that addresses the goals of the company and the desires of consumers” (Sawhney and Prahalad, 2010). Companies that are able to show such a performance manage to integrate the design into the culture.
Good design boosts a product’s market value and improves the brand image (dmi.org, 2006). In the past, a lot of brands that have been the leaders of the design have also been the top brands of the world. Design creates the brand image and shapes its experiences of tribal belongingness and luxury. Customers buy their products because they see their thoughts and imaginations materialized in them. Advertisement of the product is just one aspect of the product’s marketing and may not always return favorable results. It is fundamentally the product’s design that plays a decisive role in its public endorsement.
Concluding, with the passage of time,
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