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Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations. It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs, programs, projects and business operations (Jones, 2008).
Design thinking is solution focused or solution based and aims at producing practical and creative resolutions to emerging problems and improving future results of the organization’s operations (Kelly, 2006). Strategic design thinking starts with the goals or the objectives as opposed to starting with the problems. By focusing on both the present and the future aspects of the problem, all parameters of the issues at hand are explores simultaneously. Strategic design thin king mostly occurs in artificial or in the built environments such as in the artefact industry. The concept of design thinking is however also very important in management of large corporations that seek to maintain their market share and create new designs if their products as a way of maintain and attracting more customers as the companies move in to the future. One company that has benefited a great deal over the years from strategic design thinking is Apple Inc. Apple Inc is one of the leading multinationals in the technology industry, known for its computer brands such as Macintosh Computers or simply the Mac and mobile phone brands including the iPhone among a host of other technological brands (Fisher, 2008). Apple is the second largest technology firm in the world by revenue and is the world’s third largest manufacturer of mobile phones (Fisher, 2008). This places the company among the biggest firms in the world of technology amid immense competition from other established multinationals in the industry. In 2012, Apple was ranked by Fortune magazine as the most valuable brand in the world today (Fisher, 2008). The company’s position in the market requires a lot of innovation as it moves forward in to the future. The company has to keep producing the best designs for mobile phones and computers as well as coming up with other creative solutions that will keep the company alive in to the futur
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Managers who reason like designers have the capacity to transform the manner in which objectives are accomplished in an organization. It is a significant approach used by successful organizations to combine of technologically realistic and economically feasible ideas with whatever is desired from a human viewpoint.
Today, due to a highly competitive operating environment, organisations have devised new ways of ensuring competitiveness in a crowded market. Most organisations have realised that the traditional problem solving methods are no longer viable due to sophistication of organisations.
Design thinking is a relatively new and contemporary way of thinking, but is catching on very fast. Nowadays design thinking is used in a range of places that is institutions, organizations and businesses. More so, design thinking is advisable to upcoming designers as it is believed that if a designer knows how to approach problems and have an idea how to solve those problems businesses will grow quickly.
High innovation among the trading firms is notable within this era of globalization (Karen, 2010, p. 15). However, globalization is seen to be a threat to some extent as innovations are simply taking over the older ones thus necessitating constant innovation for organizations in order to be ascertained of survival within this current framework (Norgaard, 2012, p.
s a key promoter of innovation across different platforms, as well as providing solutions to a number of complex problems that business face within the modern day world. As such, a number of top business schools across the world, as well as engineering and design schools are
Design thinking is one of the skills required. Further, it is more accessible and is viewed as a central activity of engineering. Many scholars have argued that engineering and other programs should graduate students
Instead of focusing on solving a particular problem, design thinking has a wider goal of obtaining a better future outcome. Through a consideration of the future and present conditions and the parameters of a problem, a simultaneous exploration of alternative solutions
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