Nobody downloaded yet

Strategic use of Design-Thinking - Essay Example

Comments (0) Cite this document
Summary
Design thinking can be described as a cognitive process of developing practical improvements to organizational performance by combining rationality, empathy and creativity (Jones, 2008). …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Strategic use of Design-Thinking
Read TextPreview

Extract of sample "Strategic use of Design-Thinking"

Download file to see previous pages Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations. It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs, programs, projects and business operations (Jones, 2008).
Design thinking is solution focused or solution based and aims at producing practical and creative resolutions to emerging problems and improving future results of the organization’s operations (Kelly, 2006). Strategic design thinking starts with the goals or the objectives as opposed to starting with the problems. By focusing on both the present and the future aspects of the problem, all parameters of the issues at hand are explores simultaneously. Strategic design thin king mostly occurs in artificial or in the built environments such as in the artefact industry. The concept of design thinking is however also very important in management of large corporations that seek to maintain their market share and create new designs if their products as a way of maintain and attracting more customers as the companies move in to the future. One company that has benefited a great deal over the years from strategic design thinking is Apple Inc. Apple Inc is one of the leading multinationals in the technology industry, known for its computer brands such as Macintosh Computers or simply the Mac and mobile phone brands including the iPhone among a host of other technological brands (Fisher, 2008). Apple is the second largest technology firm in the world by revenue and is the world’s third largest manufacturer of mobile phones (Fisher, 2008). This places the company among the biggest firms in the world of technology amid immense competition from other established multinationals in the industry. In 2012, Apple was ranked by Fortune magazine as the most valuable brand in the world today (Fisher, 2008). The company’s position in the market requires a lot of innovation as it moves forward in to the future. The company has to keep producing the best designs for mobile phones and computers as well as coming up with other creative solutions that will keep the company alive in to the futur ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic use of Design-Thinking Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Strategic use of Design-Thinking Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/design-technology/1496625-strategic-use-of-design-thinking
(Strategic Use of Design-Thinking Essay Example | Topics and Well Written Essays - 1500 Words)
Strategic Use of Design-Thinking Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/design-technology/1496625-strategic-use-of-design-thinking.
“Strategic Use of Design-Thinking Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/design-technology/1496625-strategic-use-of-design-thinking.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic use of Design-Thinking

Organisation of choice: Sony - Strategic use of Design-Thinking

...? DESIGN THINKING BY COLLEGE PRESENTED TO Design thinking Today, due to a highly competitive operating environment, organisations have devised new ways of ensuring competitiveness in a crowded market. Most organisations have realised that the traditional problem solving methods are no longer viable due to sophistication of organisations.Moroever, the increasing need to understand each and every problem that may limit the organisation from attaining its competitiveness motivates organisations to approach new methods.This has led to a new culture of identifying, analysing and putting in place measures to solve a problem towards achieving competitiveness in the market....
6 Pages(1500 words)Essay

Design Thinking

...? Design Thinking Introduction Design thinking is the ability to combine a series of functions to enhance productivity. Design thinking has six steps which are understand- in relation to the problem, observe- what is causing the problem, point of view- the nature of the problem, ideate- be creative in thinking of ways to solve the problem, prototype- come up with a rational idea to solve the problem and finally test- test the prototype and solve the problem. Design thinking is a relatively new and contemporary way of thinking, but is catching on very fast. Nowadays...
8 Pages(2000 words)Essay

How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for t

...organizations identify particular issues and through strategic thinking develop viable solutions, which are mainly focused on improving future results to the organization. It is therefore a process whereby the innovation starts from the goal or purpose intended to be achieved as against from the problems to be solved (Wattanasupachoke, 2012, p. 1; Kevin and Ron, 2008, p. 8-10). Through critical analysis of issues in current as well as future perspectives, design thinking explores the parameters of the issues and then resolutions are explored simultaneously. This system is therefore uniquely applied within trading organizations as against scientific methods, which are...
8 Pages(2000 words)Essay

Design Thinking

...Design Thinking: Thought process for design solutions Design Thinking This paper will vali the thesis statement, 'In design thinking thought processes are required to identify and understand design problems and create design solutions.' In doing so we will take an inter-disciplinary approach , as we pay special attention on Lawson's book, 'How designers think,' to examine the diverse concepts of design and thinking -(since design is a product of thought)-to identify the types of thinking...
8 Pages(2000 words)Thesis

How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for this particular project is to promote the concept of Design-Thinking within a business organisation of your choice. Company begi

...Design thinking is used to describe a variety of factors, and fundamentally, it is commonly assumed a halfway house between analytical thinking or inductive and deductive thinking and intuitive reasoning and decision-making. By considering both extremes, design thinking has often been found to be more useful to corporations than analytical or intuitive thinking applied exclusively. Roger Martin (2009) argues that the field of strategic management has been dogged by imbalances over the years with analysis taking over the role of validated intuition, which breeds...
7 Pages(1750 words)Essay

Design Thinking

...the implementation of the project (Mootie, 2013). It is also imperative to note that the process of design thinking is prototyping. This is because of some of the essential basics incorporated in the design thinking process, such as the tangibility aspects, experiencing, as well as the testing of the results obtained in the design process. As such, these prototypes developed allow end users to take part in the early steps of the innovation process. In addition, the surface feel also gives room for the design team to employ at the earliest opportunity a clearer understanding of some of the major complex challenges that can come up in a...
8 Pages(2000 words)Essay

Design thinking

...Design Thinking Introduction Design thinking is the analytical and creative process that includes an individual in particular opportunities to create experiment, gather feedback, prototype models, and redesign. To be successful in the current globally competitive and technological world requires one to develop and use a different skill than was needed in the past days. Design thinking is one of the skills required. Further, it is more accessible and is viewed as a central activity of engineering. Many scholars have argued that engineering and other programs should graduate students who can design...
8 Pages(2000 words)Essay

Design Thinking

...because adverse problems should not be triggered by the end product or service. On another hand, design thinking and its use in business innovation is applied by corporate leaders and senior executive in order to achieve various objectives. In most cases, managers apply design thinking into their business processes as well as corporate structures. The aim of design thinking in this regard is however not always successful (Ursrey, 2014). While design thinking requires some good level of collaboration, the lack of it in business strategic planning leads to failure....
8 Pages(2000 words)Research Paper

Design Thinking

..., EDSS 2012, Leixlip, Ireland, December 6, 2012, Revised Selected Papers. Cham: Imprint: Springer. Ingle, B. R. (2013). Design thinking for entrepreneurs and small businesses: Putting the power of design to work. Margolin, V. (2002). The politics of the artificial: Essays on design and design studies. Chicago, Ill., [u.a.: University of Chicago Press. Menges, A., & Ahlquist, S. (2011). Computational design thinking. Chichester, UK: John Wiley & Sons. Assignment one (Part B) Design Thinking-strategic tool in business leadership Real world application of...
8 Pages(2000 words)Assignment

Design Thinking

...to achieve a desired business objective. Many strategic approaches in the application in business use the intentional, analytical and structured understanding of the market conditions. However, the importance of design thinking in these processes for the generation and communication of intuitive and new insights has increasingly been recognised in the modern business community. Design thinking in these processes helps companies to acquire ideas into the emergent possibilities that are inherently predictable in the market conditions. Such becomes a significant tool for change management in the highly dynamic business world today. In terms...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic use of Design-Thinking for FREE!

Contact Us