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Desktop Publishing for Business - Assignment Example

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Desktop Publishing for Business Introduction: Bayerische Motoren Werke AG commonly known as BMW is a German automobile, motorcycle and engine manufacturing company. It was founded in 1916 and is headquartered in Munich, Bavaria, Germany. After the defeat of Germany in the Second World War, BMW was not allowed to manufacture aircraft engines and so had to turn to restructuring its business to motorcycle production and subsequently car manufacturing…
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Desktop Publishing for Business

Download file to see previous pages... The sub-headings to be included, the topics that require to be covered extensively and the ones to be glossed over, have all got to be taken into consideration. DTP offers a lot more flexibility for a person while creating printed materials but the new age student still needs to grasp the importance of learning how to utilise and understand basics of design principle elements like space , texture, value, balance so that he/she can create an effective design layout. Design Principles: What is a design? A design can be said to be “a plan for arranging elements in such a way as to best accomplish a particular purpose” (Faimon & Weigand 2004: 13). A design is a creation of elements such as line, shape, colour, value and texture and is integrated with principles such as unity, variety, emphasis, balance and scale making it a design principle as a whole. Only when there is a proper integration of both design and principle, we can call it a successful design principle. The design principle can be said to be a form of communication through visual means. To communicate effectively, we have to use precise and correct language and likewise in visual communication, the designs we use will determine the efficacy of our communication. An examination of the individual components that make up the design principle in the given brochure, which include balance, white space, contrast, repetition, alignment and proximity reveals balance, in terms of design implies a distribution in visual weight of objects, colours, texture, and space. If we could arrange the designs on a linear scale, then both sides would have to be balance to make the design look and feel stable and if we arrange the design radially, then also the elements are arranged around a central point and may be similar. The rule of thirds is another interesting mode of presentation but looks to be more confusing to a layman when compared to the symmetrical and the asymmetrical mode of presentation. The white space is the empty space left between words or in margins. It is the absence of text and graphics. It can help to follow a layout easily, highlight a certain element or help rest the eyes. All the elements of white space have been very effectively portrayed in the BMW brochure and the best way to utilize it has also been communicated. Avoiding rivers of white space and claustrophobic presentation makes the point clear that a design element has to remain uncluttered to be effective and eye-catching. Contrast forms the crux to a dynamic design, which creates visual interest and enhances the organization and hierarchy of your content. Contrast involves making two or more elements very different (e.g. heading and text). The contrasts shown in the brochure proves weak and the effectiveness could have been better if bright colours were used instead of just black and white images. Black and white does create contrast but all the images look repetitive and uninteresting. “Repetition works with pattern to make the artwork seem active” (Principles of Design 2011: 1). Whenever the elements of a design are repeated, the elements of design create symmetry and unity within the artwork. Repeating certain visual elements of the design throughout, improves visual impact, consistency, and strengthens ...Download file to see next pagesRead More
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