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Popular Culture - Essay Example

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An essay "Popular Culture" claims that considering the fact that many people spend more time in different forms of communication media, they get informed of latest cultural trends from which they become informed and start to emulate for different reasons. …
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Download file to see previous pages In particular, many advertisements connote popular culture adopted by communities across the globe. The advert “Every Woman Wants A Bailey Box”, consisting of two modern women fighting over a Bailey product represents the place of women in popular culture. This essay will analyze the advert by applying storytelling method, gender and sexuality method and finally discussing a source related to the advert. In summarizing the “Every Woman Wants A Bailey Box” advert, it is possible to draw several aspects that represent popular culture in the community. The advert consists of two contemporary women fighting over a baileys product. Several aspects in the advert indicate that the women represent the modern society. The dressing codes used by both women in the advert indicate modern culture. One woman is dressed using a shorter dress that is mostly used by youthful women in different parts of the world. The second woman is dressed up using an outfit that perfectly fits in her body, an outfit that is popular among youthful and classy women. In addition, both women in the advert are groomed using high heeled shoes, which are trendy among classy women in the society. Further, the advert portrays a Bailey product being wrapped using a gift box, something that is commonly associated with women because the majority of women in the society like to receive gifts. Finally, the advert includes a picture of beautiful jewelry indicating that Bailey’s Fine Jewelry is capable of producing quality and attractive products for women in the society. This print medium used in the “Every Woman Wants A Bailey Box” advert has several primary strengths that make the advert to be successful in attracting the target segment to purchase Bailey’s Jewelry. To start with, the advert incorporates emotional appeals that play an important role in attracting the target audience.  ...Download file to see next pagesRead More
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