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Cultural Diversity - Essay Example

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The author of this essay "Cultural Diversity" focuses on the managing cultural diversity within the sphere of tourism. According to the author of the text, Wale explains that China is a culturally diverse country with a number of minority cultures…
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Cultural Diversity
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INVESTIGATE THE ISSUE OF MANAGING CULTURAL DIVERSITY AND PRESERVATION OF CULTURE IN TOURISM IN CHINA Wale explains that china is is a culturally diverse country with a number of minority cultures. The country has further been experiencing a growing trend in its tourism with cultural diversity that is being invested in, as a source of tourists’ attraction. With more exploration into minority subcultures, China has been able to attract a large number of tourists. The Bia people, for instance forms a basis of tourists attraction through their cultural art products and cultural festivals. The Dia, like other cultures such as the Mosou also enrich the Chinese tourism industry by adding to diverse cultural values. However, tourism management is significantly decentralized to the different cultural groups, governmental institutions together with the private sector hve been keen on stimulating efforts to promote culture based tourism. This means that cultural diversity has been embraced in the country and used to promote tourism (Wale, 2011, p. 57- 68).
Managing cultural diversity
Diversity is a common occurrence in every society. In the United States, for example, immigration has infiltrated the job market with a diverse mix of people from different countries and cultures. This has created barriers to communication and operations in organizations. In order to harmonise potential threats of cultural differences, the American Management Association proposes a management approach that identifies different cultures in an organization. This can be achieved through statistical surveys within organizations. The identified cultures should then be publicized and embraced in the organization (AMA, 2006, P. 1). This theory of managing diversity is consistent with Greek’s approach to managing cultural diversity in its tourism. The approach has been successful in promoting the country’s tourism to international standards (Wale, 2011, p. 57- 68).
Reference list
AMA. ‘Managing cultural diversity’. American Management Association. Available from: http://www.amanet.org/training/articles/Managing-Cultural-Diversity.aspx. [Accessed on 13 February 2012].
Wale, A. (2011). ‘Marketing Ethnic cultural tourism in China’. International journal of China marketing. Vol. 1 (2). Available from: http://www.na-businesspress.com/IJCM/WalleWeb.pdf. [Accessed on 26 March 2012] Read More
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