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From Haute Couture to Street Fashion - Essay Example

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This essay discusses fashion "From haute couture to street fashion". It explains why fashion needs in support of effective marketing. It discusses various perspectives of marketing in the fashion industry in particular the necessity of collaboration between a high-end fashion store and a designer label…
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From Haute Couture to Street Fashion
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Download file to see previous pages Considering and studying the possibility of a collaboration between this world of fashion and the diametrically opposite world of brands and labels is the basis of this study. The target segment for this collaboration would be the college-going and early jobbers in the population. The brand is termed as ‘IQ’ which literally means intelligence quotient, choice of today’s woman. The brand represents the value of respect to today’s woman of substance and also looks at educating a younger segment in the process in terms of style more than the volatility of fashion. This crowd can be converted into a loyal market base over a period of time for both the brands. The study concludes to believe the feasibility of such collaboration and the recommendation is definitely to go ahead as both stand to benefit from each other considerably.
Fashion evolves in itself and that too every 10 years then the question arises is that why does it need the support of effective marketing? The objective of this paper is to not only analyze the brand names but to tap the potential market of high-end fashion stores by associating it with the label, the customer would like to buy. Hence we are consulting various perspectives of marketing in the fashion industry especially the necessity of such collaboration between a high-end fashion store and a designer label.
1. The fashion industry works on the imaginations and creativity of the creators. For a commoner in society, the desire to look good and acceptable by the surrounding society becomes a need that is regulated by the resources that are available. Marketing sets a trend to follow by all means and the second part concentrates on the individual’s own desires to be acceptable.
2. Promotion focuses on making the customer understand the company, its policies, objectives, and values. Forex: If an organization is into designer diamonds ornaments, the brand should clearly state so. Every aspect of the marketing mix should take this into consideration. The prices quoted, the designs of the ornaments, the packaging, and the customization of the ornaments, all these come under scrutiny while communicating the brand. ...Download file to see next pages Read More
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