Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Creative PR - Essay Example

Comments (0) Cite this document
Creative PR is a public relation company that was established by John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Creative PR
Read Text Preview

Extract of sample "Creative PR"

Download file to see previous pages Creative PR is a public relation company that was established by John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase. According to the case scenario, the new employees were also motivated to become all-rounders pertaining to diversified work areas in Creative PR, which indicates to an informal culture in the organisation (Morgan, 1997). To be noted, such a structure is often argued as effective in the initial or foundation period of a business, as it helps in its proper functioning even with a limited number of human resources (Williams, 2008). Having knowledge about various specialized works enabled the employees to handle different situations efficiently. Such diversity in the workplace also enables the employees to manage their operations efficiently with minimum or no dependency on departmental structures making every individual efficient enough to take care of the given responsibilities (Lunenburg, 2012; Morgan, 1997). The organisational structure being followed was basically flattened and flexible in Creative PR. Each staff working within the organization developed reasonable competencies pertaining to all these key areas. In relation to the flexible organisational structure it represents the ability of an organisation to reactively embrace the change pertaining to its prevailing environment (Kirikova, n.d.). However, a theoretical perspective to the scenario revealed that due to the flattened work structure, employees used to be out of the work place for longer hours. This open structure and culture provided motivation to the employees in terms of diversified job responsibilities, but also added to perplexities within the organisational structure regarding the continuous interchange of job roles (Lunenburg, 2012; Morgan, 1997). Although the defined work culture proved beneficial in facilitating organisational development during the initial performance, considering the later challenges and need for expansion, Williams and Brown were planning to change the prevailing organisational structure and culture in a more organised manner, applying a multi-layered matrix framework (Aguilar-Saven, 2004; Miles & et. al., 1978). Subsequently, Williams and Brown decided to follow the ‘Adhocracy’ organisational culture (Lunenburg, 2012; Morgan, 1997). 1.2 Implication of These Structures In relation to the open or flattened structure, as was applied and favoured by Sinclair and Foster, the case study reflects that socially there was a close relation between the management and the staff members that contributed to the mitigation of these limitations by developing a cohesive work culture within the organisation. As per the case scenario, major clients of the company were also involved in company celebrations, which contributed to a good reputation of the firm adding efficiency to its way of operations. Clients used to participate in the parties and get impressed by the interpersonal association existing between the management and staff members gaining confidence on the employees who had continuous interaction with them. As a result of this particular organisational culture the morale of the employees were also identified to be high that further augmented the efficiency of the organisation in ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“Creative PR Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Creative PR Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from
(Creative PR Essay Example | Topics and Well Written Essays - 2750 Words)
Creative PR Essay Example | Topics and Well Written Essays - 2750 Words.
“Creative PR Essay Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


PR Plan

This will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation: Situation Analysis The company’s internal and external situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the company’s internal and external conditions two different kinds of tools are being used. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the company’s internal situation. (Menon, 1999) On the other hand the PEST (Political, Economic, Social and Technological) tool is being utilised to comprehend where the...
8 Pages (2000 words) Essay


...? Public relations Methodology The study on Sight Savers is both exploratory and descriptive. The research seeks to describe the internal operation of the organization and determine the possible sources of funds for the organization how it uses its money and how the prevailing circumstances in the society affects its daily operations. It is understandable that charity organizations exist to better the society. They are non-profit organizations whose sole mandate is to specialize in the delivery of aid in a single sector and ensure that it sustains itself for the entire period that it seeks to be in operation. The non-profit generating aspect implies that such organizations do not make profit or gain financial benefit... Public relations...
4 Pages (1000 words) Research Paper

RedBull & PR

...? Red Bull & PR RED BULL & PR Red Bull is a multinational company based In Austria that deals in beverages, more specifically its famous energy drink, Red Bull. The firm sells its beverages in one hundred and sixty two countries, with over 4.2 billion cans of the energy drink sold during the year 2011 alone according to the company’s figures. The company deals in a wide range of drinks including; red Bull energy shots, Red Bull Cola, Red Bull sugar free, and Red Bull drink. Its mission statement reads “We are dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner” (Mission/Values, 2011: p1...
5 Pages (1250 words) Literature review

PR Functions

...RUNNING HEAD PR FUNCTIONS PR Functions Public relations (PR) is one of the tools used by marketing organizations to popularize their products and inform potential audience about the company and its opportunities, current financial performance and innovations. PR is an effective vehicle in stimulating the growth of many parity products. Although different brands of peanut butter, detergent, bottled water, analgesics, and cough remedies do not have unique benefits, they often have quite different market shares. Apple Computer Company is a leading consumer electronics company. Apple uses PR relations to maintain strong relations with potential customers and inform about coming innovations and growth opportunities. PR performs both...
5 Pages (1250 words) Case Study

PR campaign

...While looking at the structure of the PR campaign, one of the first aspects to consider is the process of globalization. We would need to be sure to consider the different cultures and ideals of all of our different countries we intend to send products to. Some countries may have different ideas and needs, and some countries may have certain policies against or working for our products. We also would need to make sure to keep into consideration if we have any competing products in different markets, as well as the ethical considerations of working with different cultures and different markets. Riordan being an international company deals with customers from all corners of the world. Riordan Manufacturing must ensure that it has solved...
2 Pages (500 words) Essay

PR Campaign

...RUNNING HEAD PR CAMPAIGN PR Campaign Public relations help McBride Financial Advisors to penetrate the new market and create positive publi McBride Financial needs to change their information policies in dealing with customers from opaqueness to transparency. Industrial-Age marketers have thrived by making it difficult for customers to compare their offerings with competitors, and by not fully disclosing information that customers need in order to make better choices. Mattress manufacturers, for instance, create different brand names for the same products for different. PR campaign will help McBride Financial to reach its target audience and create a positive brand image of the company, inform about services and products proposed to target...
4 Pages (1000 words) Essay

PR Scenario

...PR Scenario - McBride Financial Advisors, LLC - Introduction McBride Financial Advisors, LLC is a company that offer services related to financial planning and wealth management based on the specific needs of each prospective client. (McBride Financial Advisors, 2008) Aiming to introduce McBride’s product and services in another country, the ethical implications in relation to the PR issues will be discussed. Eventually, a market research plan which will support the development of a PR campaign will be provided. Ethical Implications Related to the PR Issues Honesty, integrity, truth, and accuracy of information relayed to a McBride’s target market are some of the most important characteristics when communicating a product and/or services...
2 Pages (500 words) Essay

PR campaign

... resources without much awareness about how they can be sustained, preserved or recycled back into active use again. This means that of all the areas that require keen attention about environmental conservation, the concept of waste disposal recycling requires prime importance. Recycling of materials is not only important for environmental purposes, but it reduces expense that can be incurred in the process of acquisition of other new resources. This research aims at finding an insight into how an effective public relations campaign can be done for a program that emphasizes of environmental conservation and management by different stakeholders. Goals and objectives The main goals for this PR campaign will be as follows; To create a public...
13 Pages (3250 words) Assignment

Fashion PR

... line. The strategies therefore, often fall in the same lines of endorsements and reviews or reports. What is further missed out is the public opinion analysis. Fashion industry therefore needs to grow into a more corporate entity that alongside encouraging creativity allows a systemized set-up of PR marketing and branding elements. It is not difficult to incorporate a communications based approach since extracting public opinion is greatly easy in this process. Working up non-creative stakeholder listings is the beginning of a standard mapped structure that will get these brands good reason to develop sound strategies and PR campaigns (PG, 2002, 1). What Is Wrong With Today’s Fashion Society? Brand equity has become very profound...
8 Pages (2000 words) Article

Sigmund Freuds Creative Thinking

... credited with the first break-through in treating the mind as an entity separate from the body. His identification of different levels of thought and how these levels interact and intertwine led to his development of psychotherapy. This intuitive leap, however, did not occur by accident. To formulate his theories and demonstrate their effectiveness, it was necessary for Freud to think ‘outside the box’ of his contemporaries, to employ the various stages of creative thinking in order to change the way in which most doctors viewed the appropriate treatment of their mentally disturbed patients. The creative process itself is often divided by those studying it into four general stages. These include gathering sufficient information...
7 Pages (1750 words) Research Paper

Creative Arts: Eduard Manets Painting Olympia

Faced with this painting today and many art aficionados concentrate on the representations indicated within the content as well as the intuitive leap into modernism represented in Manet’s style.  This vast difference in reaction over time is not necessarily simply a process of desensitization – the painting has now been part of the public sphere for more than 100 years – or of the 20/20 hindsight of the emerging modernist styles.   It is instead largely due to the changing nature of social ideals, expectations, and beliefs of the community. This changing viewpoint is thus not limited to the passing of time but expands to include any difference in focus. While the painter will see one aspect of the paint...
8 Pages (2000 words) Case Study

Different Approaches towards PR-Campaign

This will cost the business 12.95 per week. For this, they get exclusivity and a call answering service. Businesses will be attracted because Exclusivity and call answering so they know their advertising return on investment. Customers will be attracted because of the Freephone number. They can find anything from an emergency plumber, taxi service, stripper or even an escort – they’ll be everything under one roof”.

This is the requirement to which this paper is devoted. This paper covers the aspects of businesses that would advertise in the “Next Gen Yellow Pages” and the kind of target audience that this business venture would service. Further, the paper is developed in such a way that th...
7 Pages (1750 words) Case Study

Creative Strategies in a Shoes Company

...Creative Strategies in a Shoes Company After surveying the information as well as the numerous decisions we would need to make, my company’s strategy was to make some small decisions in the beginning to test the market’s reaction. I saw many opportunities in all markets and wanted to try to take advantage of those opportunities as quickly as possible but without losing any of our current customers. One of the main issues I saw in the beginning was the variety of pairs of shoes that we sold. It was believed that over 100 pairs of shoes would be enough variety. I knew that we needed to increase the offerings but wanted to make that decision after operating for a few years at a profit. Every competitor was a threat to undercut our...
7 Pages (1750 words) Assignment

Creative & Feature Writing for the Media

...Opinion Piece Playboy Approaching Singapore Target Publication: BBC News (Opinion Editorial) Aim: To discover the influences of media and how this changes according to cultural differences. To understand the stance of Playboy and how it creates controversy according to belief systems. Censorship is continuing to cover up the influences of media in some sectors of the world. A controversial concept that remains a hot topic in many countries is from the magazine of Playboy, especially since the magazine focuses on revealing it all. An example of this is through Singapore and the ban made on the magazine because of the exposure to nudity. While I don’t need to go to Playboy to get the latest topics of interest, I also believe... Piece...
6 Pages (1500 words) Essay

Creative Mind: A Domain Of Spirituality

...Creative Mind: A Domain Of Spirituality Introduction In his essay ‘Salvation,’ Langston Hughes has described his experience of ritual of ‘salvation,’ that took place in his childhood. From the essay, it is clear that Hughes does not have faith in God and thinks that all the religious rituals are nothing but fake human drama. He has described the event that led him to lose his faith in Jesus, and led him to believe that people who say that they are ‘saved by Jesus’ are fake and liars. However, instead of reflecting on his childhood experience and re-evaluating his opinion about the ritual of salvation in his adulthood, he remained closed and stuck on his conclusion that “Jesus does not exist.” Not only that but Hughes has justified his loss...
6 Pages (1500 words) Term Paper

Creative Journal

... Campus Semester CREATIVE JOURNAL JC number Lecturer’s First Journal Entry Set (Session 2) Tasks How doyou stack up against the five dimensions, which are achievement drive, creativity, desire for autonomy, risk taking ability, and inward locus control? Use the achieved results from GET 2 survey questionnaire See Appendix A for the tabulated results Given below are my scores for the five dimensions in the Get 2 Survey: Need for achievement: 10/12 Creativity level: 8/12 Desire for autonomy: 2/6 Calculated risk indulgence: 7/12 Locus of control: 6/12 My total score for this exercise was thirty-three out of fifty-four, which makes me, have an average ability on entrepreneurship. This reflects what I can be able to achieve through...
8 Pages (2000 words) Essay

Setting's Creative Approach to the Delivery of the Foundation Subjects and Religious Education

...A Critical Evaluation of the Setting’s Creative Approach to the Delivery of the Foundation Subjects and RE with Reference to Current Policy and Practice Introduction The national curriculum sets out the subjects that children should pursue when they enroll in school. The foundation years in education are very important in setting the pupils’ ability to acquire knowledge and nurture their ability in later years. According to Gearon (2002, p. 23), a smooth transition from the early years in school up to secondary years ensures that the child is able to utilize all the skills and knowledge acquired. The current curriculum is subject based and there has been a need to review it for it to focus on the development of the child...
7 Pages (1750 words) Literature review

Directions and Futures of the Creative Industries

...Directions and Futures of the Creative Industries The creative industries are booming at full throttle. This is because creativity knows nothing elsethan mere innovation and new insight that comes to the fore through the incorporations and undertakings of the chosen few. It is a fact that creativity demands time and energy to come through because it is never seen as something which remains as a spur of the moment exercise. The creative industries emanate from the art and design quarters where their role is of immense significance. This is because art and design avenues make use of the creativity premise more often than not. The directions and futures of creativity and indeed the creative industries depend a great deal on the people who...
8 Pages (2000 words) Essay

Cognitive and Social Characteristics of Selected Creative Persons

The disciplines of cognitive and personality psychologies are fields that emphasize the uniqueness of an individual in terms of behavior and ideas. While the core essence of a creative person is to think of unique ideas and engage in unique behavior, personality psychology studies what makes such gifted people unique and possess such individual differences from the rest of the population. As such, both disciplines are essential in studying a gifted person by focusing on the stability and consistency of people, with a view of determining the presence or absence of uniqueness. It is thus normal that the field of personality psychology undertakes to focus its attention on a section of the population whose salient traits are their uni...
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Creative PR for FREE!

Contact Us