Creative PR is a public relation company that was established by John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase…
Download file to see previous pages...
Creative PR is a public relation company that was established by John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase. According to the case scenario, the new employees were also motivated to become all-rounders pertaining to diversified work areas in Creative PR, which indicates to an informal culture in the organisation (Morgan, 1997). To be noted, such a structure is often argued as effective in the initial or foundation period of a business, as it helps in its proper functioning even with a limited number of human resources (Williams, 2008). Having knowledge about various specialized works enabled the employees to handle different situations efficiently. Such diversity in the workplace also enables the employees to manage their operations efficiently with minimum or no dependency on departmental structures making every individual efficient enough to take care of the given responsibilities (Lunenburg, 2012; Morgan, 1997). The organisational structure being followed was basically flattened and flexible in Creative PR. Each staff working within the organization developed reasonable competencies pertaining to all these key areas. In relation to the flexible organisational structure it represents the ability of an organisation to reactively embrace the change pertaining to its prevailing environment (Kirikova, n.d.). However, a theoretical perspective to the scenario revealed that due to the flattened work structure, employees used to be out of the work place for longer hours. This open structure and culture provided motivation to the employees in terms of diversified job responsibilities, but also added to perplexities within the organisational structure regarding the continuous interchange of job roles (Lunenburg, 2012; Morgan, 1997). Although the defined work culture proved beneficial in facilitating organisational development during the initial performance, considering the later challenges and need for expansion, Williams and Brown were planning to change the prevailing organisational structure and culture in a more organised manner, applying a multi-layered matrix framework (Aguilar-Saven, 2004; Miles & et. al., 1978). Subsequently, Williams and Brown decided to follow the ‘Adhocracy’ organisational culture (Lunenburg, 2012; Morgan, 1997). 1.2 Implication of These Structures In relation to the open or flattened structure, as was applied and favoured by Sinclair and Foster, the case study reflects that socially there was a close relation between the management and the staff members that contributed to the mitigation of these limitations by developing a cohesive work culture within the organisation. As per the case scenario, major clients of the company were also involved in company celebrations, which contributed to a good reputation of the firm adding efficiency to its way of operations. Clients used to participate in the parties and get impressed by the interpersonal association existing between the management and staff members gaining confidence on the employees who had continuous interaction with them. As a result of this particular organisational culture the morale of the employees were also identified to be high that further augmented the efficiency of the organisation in
...Download file to see next pagesRead More
This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. This project report has been divided into two parts section A and section B. Section A deals with two topics whereas Section B with one topic.
The marketing strategies are many and the choice of the correct strategy will determine the success of the business or the company. In this regard, the company developing the marketing plan is a new media and music company. The company lacks a brand image; several marketing strategies were adopted.
This special cognitive skill meant ability to analyze, adapt to situation, respond to changes and manage developments. This document aims to explicate the relationship of creative thinking and creative marketing. Creativity is inventiveness and innovations, either of product, a process or of thoughts.
Mattress manufacturers, for instance, create different brand names for the same products for different.
PR campaign will help McBride Financial to reach its target audience and create a positive brand image of the company, inform about services and products proposed to target customers.
The idea is to create a strong connection between all stakeholders of the company allowing them to communicate with one another and work together. In this context the project seeks to put forth the different
The background material is a wood cardboard whose dimensions are 30cm x 30cm.The use of natural materials is to reduce cost and provide a practical proof that creative work can be developed by using natural materials.
The main theme in this art
The earliest definitions emphasized publicity and press agency, whereas definitions that are more modern take into account the concepts of “relationship building” and “engagement” (Bernays 2). Public relations is not an easy process. It
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Creative PR for FREE!