The territory of Illinois became part of the United States in 1783, and since that date has added nothing but good things to America. The question should not even need to be asked as to why I would like to transfer to an educational institution there, nor should it need to be asked why I would want to attend the University of Illinois. Just living in Illinois seems to lead to success; President of the United States Barack Obama himself lived there when he was elected, as did Abraham Lincoln and Ulysses Grant. Ronald Reagen grew up in Illinois! I don't believe it's a coincidence that so many great men came from the same state. Illinois is the country's biggest manufacturing center. Clearly, something about living in Illinois gives people a great drive to succeed.
The University of Illinois is right in the middle of all this success, and as a business leader-to-be, that's right where I want to be, too. The University of Illinois markets itself well, playing up its strengths and organizing its website so the prospective student sees all the best things first. Even though you admit that your institution is losing money, the improvements you've made to the campus are incredible. Of course I want to study marketing with you! You hire only the best, and it's from the best that I would like to learn.