American Apparel Strategic Analysis Business Case Study
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The paper 'American Apparel Strategic Analysis" is a great example of a business case study. American Apparel is a clothing manufacturer that was founded in 1998 in Los Angeles. The company adopted vertical integration as its strategy for growth. This strategy involved ownership of the entire supply chain where the company’s activities included knitting cotton yarns, cutting, design, sewing, dyeing, finishing, distribution, marketing, and retailing.