Ryanair the Low-Fares Airlines Business Case Study
12 pages
(3000 words)
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The author states that Ryanair faces legal battles and acquisition challenges for its Irish rival, Aer Lingus. Ryanair also faces stiff opposition for its union-busting policies and long working hours and low salary, although it claims the opposite. There are, additionally, environmental challenges that threaten to impinge on Ryanair’s low-cost model.