The Enchanted Vineyard Bed and Breakfast Analysis - Case Study Example

THE ENCHANTED VINEYARD BED & BREAKFAST Name. Class. Date The Enchanted Vineyard Bed and Breakfast is an encouraging hospitality service that is available o the people who are located and visits Lorane Valley, outside of Eugene, OR. Lorane valley is well known with the cover of beauty from the vineyards. Many Bed and Breakfast hospitality businesses have a lot of guests accommodated in various rooms ranging from private accommodation facilities like the Enchanted Vineyard Bed and Breakfast, and also to a suite accommodation where all facilities are en suite including bathrooms and rooms. Many Bed and Breakfast business services have a cycle that’s their clients cook for their own and also clean their rooms. This varies among the services since other hospitality industries hire persons to undertake certain duties. Factors that affects Enchanted Vineyard Bed and Breakfast. Hospitality industries services are faced by many factors that render their business invaluable to offer their services. These factors are lead by the day to day changes in the market place. These factors inhibit realizing of the business set goals. They include: Increased competition from new business ventures. Many business minded persons are always on the forefront to realize and venture into new business opportunities. Henry (2013) argues that, having in mind of Bed and breakfast business venture, due to the availability of large market base for this hospitality service they will come up with their own sophisticated and improved services. It is therefore purposely seen that Vineyard Bed and Breakfast should come up with new ideas to catch up with the new trend that many business ventures offer such as employing workers to cook and produce certain services that some of the clients are incapable like the disabled persons. Environmental health regulations. Health regulations vary from state to state and according to the size of the Bed and Breakfast and how they are zoned, Vineyard Bed and Breakfast operate a ten room private room with private bathrooms too. Since health regulations have not been looked upon in the business plan, Vineyard Bed and Breakfast should adhere to the laws of Lorane valley. The significant differences come from the way Vineyard staff handles food, types of food to be served laundering of beds linens and towels, bathroom facilities and related facilities in regards to health regulations. Through observing these health regulations from the public health department, Vineyard Bed and Breakfast will be offering unhygienic services to its clients therefore its business plan will work out and prosper. Location of the business. Where is the business plan going to take place? This leads to the market target of the business plan. The location of the business is determined by the market target for it to prosper and Vineyard Bed and Breakfast enjoy profit. (Medlik, 2009). The University brings a large number of people through Eugene. The Enchanted Vineyard Bed & Breakfast believes that a good portion of their business will be from the University since it has a good relationship with the university administration to direct members to the business premises. Therefore, the location for the Enchanted Vineyard bed and breakfast is a perfect one for the business venture as it will get a lot of customers. Marketing worksheet. The Enchanted vineyard bed and breakfast has to market its business concepts. This is to achieve and manage a large customer to get to know what services they offer in the market. Vineyard has a well functioning website where they advertise all their services to all parts of the world. The website allows the vineyard bed and breakfast to promote itself by providing relevant information that enables clients to locate and prepare a vacation while on trip to the beautiful region and the university. From the membership association the business has to advertising agencies, it’s able to market itself for worldwide for customers. The marketing concept with regard to its strategic relationship with the University within its location offers it a go ahead in getting new clients since the management advocate for the Vineyard bed and breakfast accommodation over other hospitality industries in the region. It is therefore concluded that, its marketing worksheet falls under the current trend level. Security. Safety is always a prime element to consider in one’s life. The Enchanted vineyard bed and breakfast should have a clear strategy to put in place to protect the lives of their customers. The security level runs from the environmental surrounding to the online security base. Guards and security personnel’s are to be employed to protect the clients hosted from any danger such as burglary and theft. Security monitoring equipments should be installed in the business premises such as CCTV camera surveillance to monitor and record movement. The security of the website should also be looked upon, as security errors can hit it through hackers. They should be able to introduce encryption methods to hide essential and confidential details while booking or reserving for rooms online. The business can achieve eradicating online threat by the use of intranet in which the Enchanted Vineyard bed and breakfast will implement. Technological advancement. In the current market segment, many business ventures are basing all their product and service offering using the current and advanced technology that is available in the market (Espinonza, 2008). The technological advancement differs from the business venture type as product and services delivery also differs. The Enchanted Vineyard bed and breakfast ought to use a variety of technological aspects in the hospitality industry. Using online room booking and reserving is one of the best way to give out rooms in advance going with the current trends in technology. Clients will use online money payment using Visa cards and PayPal services. This eases manual data records entry and saves time. Installation of CCTV camera also shows the advancement of the business. The Enchanted Vineyard bed and breakfast has to follow these technological changes in the today’s world to achieve its target and prosper. In conclusion, Vineyard bed and breakfast hospitality industry has a set market goal to achieve. Observing all factors that inhibit prospering of the business will lead to a significant change in market share holding. Increased completion, market worksheet, technological advancement and security are the environmental key concerns in realizing a steady business flow in all categories to prosper. Bibliography Espinonza, G. (2008). Bed and Breakfast accommodations. Magazine, Money: Vol. 27: 170-188. Henry, G. (2013). Bed and Breakfast: current technology advancement. 2nd ED. Maidenhead: Open University Press. Marchant, V. W. Tom, Benson, J., Monday, H. (2012), Bed, Breakfast and Beyond, Time magazine: Vol. 13(2): 9-14 Medlik, K. (2009). Start and Run a Profitable Bed and Breakfast. London: Earthscan Monty, B. (2010), Pricing and Willingness to Pay for Bed and Breakfast Amenities in Southeast Wisconsin, Journal of Travel Research: Vol. 42(2): 195–199 Morrison, A. (2008). Hospitality and Travel Marketing. United States of America. Delmar Publishers. Richard, W. (2009). Bed and breakfast business: Security concerns and measures. 2nd ED. London: Pitman Publishers. Powers, T. (2014). Introduction to Management in the Hospitality Industry. Toronto. John Wiley and Sons Inc. Read More