Business Plan: Executive Engineering Designers Company - Case Study Example

This is an engineering company named Executive Engineering Designers that deals in the quality engineering services design of composite materials. The Executive Engineering Designers is located in Melbourne Australia with other operations on coastlines of Michigan and Superior Great Lakes. The Executive Engineering Designers will provide high-quality composite materials that are durable and all-weather tolerant. With the existing opportunities and the strengths of the business, there is an unexplored path that if fully pursued would result in increased sales at will broaden the market base.

The engineering company also aims at vindicating the existing situation by providing a tilt towards environmental conservation. Offering the best quality composite materials in the industry and establish the best rapport with the consumers with an aim of reaching the customers and getting to listen to them and adjust the company’s products to meet the consumer’s specification. The main aim of the company is to avail affordable, high-quality composite materials, simpler to understand and use.

Their strength would secure and maintain their market. This is propelled by the lack of conviction in the future trends in the market that could change by shifting the focus towards having a company that would exist among all the competition and in financial cries. The marketing strategies are also in conjunction with the government’s rules and regulations.Executive Engineering designers would therefore need to expand their markets into the European countries and then expand further into the East.

Another mechanism employed by the company to attract more customers is the customer-related offer by allowing discounts and provision of incentives to the customers. As Australia’s infrastructure comes of age, there is a need for revitalization and repairs. This would highly necessitate the need for composite materials as the years roll into decades. The improvement of the technology has opened up more avenues by elaborating how composite materials could be used to strengthen the old infrastructure in cases where not all the construction would be brought down thus the need for reinforcement [Wei10]1.

The cost of repairing using the composite materials is relatively cheaper further expanding the market. The business would be run by three partners each with a unique characteristic of academic qualification and the necessary expertise that could drive our business to success.