Enuctus: Performance, Growth, and Strategy - Case Study Example

Introduction

Enuctus is a non-profit organization whose aims are to create a robust team of social responsible and suitably trained young leaders. The organization majors on the three pillars of work. The three pillars also stand for the acronyms for the entity. The main operational pillars are entrepreneurial, action, and collaboration with like-minded people. On entrepreneurial, the association aims at creating business innovations pegged on integrity and passion. Under this principle, students get first hand training on business skills and how to be transformational leaders in their different areas of practice, by incorporating the best practices in the industry. With regard to action, the corporation inspires the trainees to make a social impact and promote enterprise. Through this mechanism, the mentees can have a positive impact on the rest of the society and encourage them to be socially responsible persons. The last pillar of the organization is the people management. The people management refers to the stakeholders in the organization’s overall goals. The company work with students, academic experts, and business leaders to create a highly effective unit. Through the unit, the organization is able to impact on its target audiences and bring about positive development in the world. Since its incorporation, Enuctus continues to be a global partner in social transformation by inspiring the younger generations to take up responsibility and act towards the creation of a social enterprise.

Current State of Affairs

Enuctus features prominently on the list of the most impactful organizations in the world. The company thrives on a robust entrepreneurial spirit and a committed attitude towards social transformation. Since 1975, the entity grew out of its home town of Texas to the entire world. In its early stages, the company only invited students to attend summer leadership training sessions where the students learned about the various strategies on how to deal with leadership challenges in the society. At the training camps, the leaders emphasized on the principles of free enterprise and leadership skills. Coming at the time when the world economy was on the decline, the organizers of the events hoped to inspire the students to take a more proactive role in economic affairs. Through the collaborations with various business organizations, the organizers were preparing the students for future leadership roles. As the days progressed, the mission of the organization changed to incorporate the new ideals in the world. At the moment, the entity continued to impact positively on the members and the community at large.

The organization has an international appeal. Over the years, the entity engaged in an aggressive expansion plan, with a view of bringing on board several students and stakeholders. With a global clientele, the company hopes to use the international platform to reach out to more people and inspire social change. At the moment, the organization has presence in 36 countries. In all these states, the company continues to influence the youth through a series of programs and activities. At the moment, Enuctus reaches out to the people through a series of programs offered at local universities and colleges that are partners in the initiative. Currently, there are over 1,710 university programs where the company hopes to impact on the students. Under this mode of operation, the company works with over 69,000 students annually. Each year, students enroll into the various programs supported by the company in a bid to be part of the global movement for social change. In realizing the set goals, the company works with 550 partners. The partners are either corporates, organizations, or individuals. Together, the partners support the initiative by the organization to bring about positive change in the world.

Growth Potential

Every company desires to grow. Growth inspires confidence in the prospective users of the company’s products. As the entity continues to expand in scales of operation and market capitalization, it attracts a wider clientele and refines its standards of operations. Through a consumer diagnostics, market analysis, and competition evaluation, a company continues to grow by taking advantage of its strengths and improving its weaknesses. In addition, the company capitalizes on the available opportunities in the market to position itself more competitively. Enuctus follows in this growth model. Since its incorporation in 1975, the company continues to surpass expectations in the industry. As noted above, the company continues to attract more stakeholders into its fold. Besides, the number of students enrolling for the programs worldwide continues to increase each day. Clearly, the company has unlimited potential in growth and expansion strategies.

The reasons for the company’s growth include an effective administration system, excellent global positioning, and the ingenuity of the products and services the company offers. For instance, at the time of the entity’s incorporation, it was the only facility with community-centered goals. Being a non-profit organization, the entity quickly attracted users. Often, companies that compete for profits are antagonists and may resort to underhand or dubious methods to woo customers. However, not-for-profit enterprises have the advantage of a larger public appeal. It is easier for other partners to form alliances with the company to improve their image. From a corporate perspective, partnering with a non-profit organization is part of the corporate social responsibility. Largely, the support given to these social enterprise programs positions the companies as social responsive. It is against this backdrop that the entity has a large number of partner organizations backing its bid.

Enuctus continues to maintain impressive relations with its stakeholders. Through constant communication, the organization has over time assured the stakeholders that it is committed to excellent service delivery and community leadership. At a time when the world lacks visionary leadership, Enuctus presented an opportunity for the young to train on how to become effective leaders in the future. The ingenuity of the products offered by the company contributed immensely to its continued growth. Besides, the pool of skilled individuals created by the company is vital for the successes of the involved companies. Often, the partner organizations hire from the Enuctus alumni. Due to the excellent training offered by Enuctus, the alumni turn out to be a reliable workforce. Thus, the support given to the organization by the partner members pays back as the sponsors benefit from a dynamic workforce.

The organization has potential to expand even further. Currently, the company has a presence in 36 countries. There is a greater room for expansion into the rest of the world countries. The company continues to conduct feasibility tests on the viability of expanding into many other countries. Just like in any conduct of business, better prospects and ease of operations informs the expansion strategies by the company. The company must also market itself well to gain a faster appeal in the new markets. Under this mode of operation, the company hopes to continue to grow until it attains a global presence.

Resources and Team Required

The growth of the company depends on the goodwill of the sponsors. Being a non-profit organization, the company depends on the partners to provide funding for the expansion strategies. The partners must also provide the logistical designs of expanding into given markets. Majorly, the partners provide financial facilitation to enable the company to grow. On its part, the company must assemble a dynamic team to run the affairs of the company. The team often comprises of academic experts and business leaders who guide the trainees on the beet practices in leadership and business. In addition, the company must have a robust command structure. At its headquarters, the organization must put together a dedicated and experienced workforce to coordinate the affairs of the company. Employees are the greatest pillar in an organization as they determine how best the company performs and how it handles the stakeholders. With the employees and financing from the sponsors, the company will be on course to expanding into the remaining areas of the world.

Smart Targets for Growth

The corporation’s growth targets must be informed by realistic projections. There is always a better and poor way of handling its business. Enuctus must set smart goals for growth. The goals revolve around the mode of operation and marketing approaches. In the era of information technology, the organization can capitalize on internet marketing to woo more students to join the program and to attract more sponsors. The internet is highly versatile and has a wider reach. Information relayed on this channel travels faster and reaches more people. Besides, the method is relatively cheaper as compared to the mainstream television and posters. In addition, the company must commit to outdo competition in the market. Currently, there are a myriad of companies offering summer trainings to students on key life skills, business, and leadership. Enuctus must continually reinvent itself, insist on excellent service delivery, and maintain better relations with the stakeholders. Through these strategies, the company will stay ahead of the competition. Thus, the smart strategies remain brand superiority and the use of ingenious marketing skills.

Summary and Recommendations

Enuctus continues to be a lead trainer in business and leadership skills in the market. Since its inception in 1975, the company continues to be an ally of the educational institutions that provide the students and the tutors. Besides, the company partners with like-minded organizations to promote the agenda of social change. Thus far, the company is operating well. However, it can adjust a few things to boost its market presence. A number of recommendations for this change include:

• The use of internet marketing to attract more students
• Partner with more international organizations that have wider networks to facilitate the smooth expansion of the company into new areas
• Cover more ground, especially in the African and the Middle Eastern regions to improve its global reach