Strategic Imperatives for the Blue Zuma Project - Essay Example

The paper "Strategic Imperatives for the Blue Zuma Project" is an outstanding example of a business essay. ARC Company is presently developing and selling a wide range of high-quality scooters. Presently The ARC's president announced a new product of a company that will be a razor scooter and one day this will be featured in X-Game events. This new project of development and launch of a razor scooter is known as the Blue Zuma Project.

Issues

One of the major issues in the launching of a new blue Zuma Project is less time. This is a huge project and a small issue regarding time can be very serious. In the case of the majority of issues regarding the project plan and handling the overall time regarding the project, activities can be hard to manage.

Goals

The major goals of this project are to achieve major project tasks and objectives. Here the main goal is to attain successful project tasks and manage the project within a given budget.

Objectives

The main objective of a new project of the Blue Zuma is to develop and market a new and high-tech bike in the marketplace. The main objective of this project is to develop the bike in a successful way and market it for greater public acceptance.

Structure

The project management structure at the Blue Zuma will be based on the deep and detailed analysis of some of the major tasks and aspects of the operational handling of the project. This structure will be based on the higher management and overall tasks handling of the project areas.

Culture

Blue Zuma project is aimed at developing and distributing a bike to youngsters. This project of Blue Zuma is aimed to market a new racing bike to a new generation with filling more and more excitement in them.

Stakeholders

Blue Zuma project involves a number of stakeholders such as the project managers, ARC Company and common people who will purchase the bike.

Leadership

The project manager will be a major source of leadership in the project and also ARC Company management will also main leadership nomination for this project.

Teams

Here we will have project management teams, marketing team, budget team and operational management team.