Contemporary Development in Business and Management - KFC Holdings Berhad - Case Study Example

The paper "Contemporary Development in Business and Management - KFC Holdings Berhad" is a perfect example of a business case study. KFC, a holding company based in Malaysia, operates in a variety of products ranging from integrated poultry and poultry products, restaurants as well as ancillary. The company is always keen on technological development in order to keep ahead of other competing companies as well as offer excellent services. Some of the new materials that the company uses for development in technology include modern feed mills, which are computer-controlled. This helps in serving the constant increase in demand for poultry products. Through this facility, the company is able to import high-quality raw materials from different places all over the world (SCHLOSSER, 2012).

Through these materials, KFC is able to ensure optimal growth of the chicken as well as good health of all the products of the company. The incubators and hatchers used are also technologically advanced to create a favourable environment for the incubation process. This also ensures that the chicks hatched at the firm are of the best quality and good health. The materials used in poultry processing are also crucial in the technological development of the company in that they utilize modern technologies in the processes.

Transport, as an area of technological development, is crucial to the business activities of KFC. The transportation crates that are used are always kept in good condition through regular repair procedures. This ensures that there is no damage to the products on transit. The aim here is to keep the chicken safe so that there are no injuries at all. The crates are also packed well without over-filling them to ensure that the birds lie down well. It also ensures that there is free circulation of air in the crates to keep the contents fresh. The products of the company are transported through different avenues to different distribution centres.

These avenues include road transport, railways, waterways as well as airways. The vehicles used in transportation include trucks and trains amongst other automobiles. Some of the effects that transport has on business activities in KFC include the enabling of efficient and reliable delivery of products to customers.