Feature of SeaWorld - Case Study Example

Feature of SeaWorld Student’s Name College Table of Contents Table of Contents...................................................................................................2 Spatial Analysis of SeaWorld.................................................................................3 An Accessibility Analysis of SeaWorld Dr.............................................................5 A Servicescape Analysis of SeaWorld Dr................................................................7 A Design Evaluation of SeaWorld.............................................................................8 References...................................................................................................................11 Feature of SeaWorld Spatial Analysis of SeaWorld The address of SeaWorld is: SeaWorld Dr, Main Beach QLD 4217, Australia (Tripadvisor, 205). The SeaWorld’s phone number is +61 7 5588 2222. The directions to follow when using a car are: when you are at Surfers Paradise beach, drive your car along the Gold Coast Highway north and along the signals that lead to SeaWorld. Cross the Southport Bridge from Southport, spin left and continue following the signals. Visitors at SeaWorld When going to the SeaWorld from Brisbane, keep following the signals to the Gold Coast as well as Pacific Motorway, then follow the Smith Street egress and keep on following the signals. In fact, there is an extensive mixture of land use around SeaWorld Dr. There are several beautifully built skyscrapers near it that include restaurants like, The Shoreline Restaurant, True Malaysia, Vanitas, and Omeros Bros Seafood Restaurant among others (Tripadvisor, 2015). The restaurants are so much well designed that, they add beauty to the SeaWorld Dr. There are also marine areas like, SeaWorld Whale Watch and SeaWorld Cruise Day Tours. The area surrounding SeaWorld Dr. has a beautiful natural environment. The area is covered by mountains and natural valleys. There also a few forests on the surrounding making the place to have an attractive weather. This cool weather is brought about by the natural landscapes help in attracting tourists from all over the world. There also farm lands near the SeaWorld landscape. A few of the lands are owned by the government while others belong to individuals. The industrial landscapes have also not been left out in dominating the landscapes near the SeaWorld Dr. As such, there are a number of industries that are found near the landscape. Most of the industries are service industries that provide their services to the tourists visiting the available beautiful sceneries. The residential landscapes are also available near the SeaWorld Dr. As such, beautiful houses have been set up by both the government and private individuals. People who visit the SeaWorld find houses to spend their time during their visit there together with other sceneries. Other people rent houses to live near the SeaWorld. The SeaWorld Dr. is part of an immediate and known precinct referred s Marina Mirage. As a matter of fact, Rumps and Ribs turn to be real hotspot for visitors and locals to the Gold Coast (Ribs and Rumps, 2014). Situated on the rear dining precinct and Marina Mirage shopping back decks enjoy impressive Marina and Gold Coast Broadwater water views. The friendly staff and lively atmosphere offer a perfect location of dining for a peaceful casual dinner, special occasion, lunch gathering or a comfortable drink. The location of the Marina Mirage is: Marina Mirage, Shop 16/74 SeaWorld Dr, Main beach, QLD, 427, Australia. The phone numbers are (07) 559 677 (Ribs and Rumps, 2014). SeaWorld’s history starts from 1958 by Keith Williams. Williams bought a huge piece of land along Gold Coast having the aim of establishing sightseers’ attraction. In 1976, SeaWorld took an upward turn when Marineland its major competitor got bought by Williams. In 1982, the reputation of SeaWorld rose after Corkscrew’s opening. In 1984, SeaWorld was sold to a group who injected capital for the organisation. Recent SeaWorld’s additions comprise of: housing rare polar bears together with educational programs expansion, giving information to the public while at the same time telling the public the nature’s fragile of aquatic earth’s habits. An Accessibility Analysis of SeaWorld Dr Visitors wishing to visit SeaWorld Dr. can access the place using private vehicles, on foot, bicycle, public vehicles, and aircraft and on train (SeaWorld Resort, 2015). The type of transport to use is dependent on the wish of somebody or their financial capability. The most common type of transport used turn to be private vehicles. In this regard, most visitors prefer using their private vehicles when visiting the place. The SeaWorld Resort Thrifty Car & Truck Rental provides 10% discount to the entire guests who visit the place. The other type of transport is public transport. For the persons who never own cars, they visit The SeaWorld Dr using public transport. The companies that offer public transport services include the Gold Coast Cabs and United Limousines. The GoldCoast United Limousines telephone numbers are 131 008 and 07 5591 0024 respectively (SeaWorld Resort, 2015). The other transport used to access the place is train. However, trains do not reach SeaWorld, but reaches Helensvale Station. From Helensvale, tourists connect buses to the SeaWorld Dr. the phone numbers to connect the train to SeaWorld turn to be 13 12 30 day and night throughout the week. On the other hand, tourists can access the place using aircraft. However, an individual must book a flight to the SeaWorld Dr. Jetstar’s website turns to be jetstar.com. The other way through which tourists access the place is bicycles and motorcycles. In this case, there are the cyclists’ path that has been left for the bicycles and motorcycles. Additionally, there is a footpath for the people on foot that has been left. On the other hand, visitors inside are capable of accessing the SeaWorld at ease. There are various lifts that are provided in the building for people to climb upstairs. There are also stair cases offered for the people who do not prefer using the lifts in climbing the other floors. Importantly, there are wide gates provided at the entrance and exit of the building. This makes it easy for all types of people visiting the place to have easy access. On the other hand, SeaWorld has made enough considerations for people with mobility limitations. In this case, SeaWorld provides a wheelchair hire service and a disabled parking. Additionally, rates of the disabled turn to be availed at the ticket booths. Special toilets have been put in place so that people with mobility limitations can be capable of using them efficiently. Moreover, special taps and seats have been offered for the consideration of people with disabilities. Furthermore, lockers have been constructed in a manner that all people can be capable of locking and unlocking items easily. A Servicescape Analysis of SeaWorld Dr In fact, SeaWorld Dr has a nice environment that attracts tourists. It has a cool warm weather most of the times. The tourists also enjoy lying under the sun during the sunny season. SeaWorld Dr has enough space that fits all the activities that take place in that building (Tripadvisor, 2015). The various items that are kept within SeaWorld disclose the best use of the available space. People are capable of moving from one place to the other without causing jam or hitting one another. On the other hand, the place has been provided with multiple signs and symbols. In every SeaWorld’s place, there are some signs or symbols showing the activity going on there. For instance, there are symbols showing where the washrooms turn to be located within the building. Similarly, the place of the stairs is shown using both signs and written words. In fact, SeaWorld Dr possesses a sense of place. This can be attributed to the several descriptions of the place. First sense of place is the description of that the SeaWorld is the huge place for families. In this case, the place has many things that cater for family needs. The rooms are big enough for hosting the whole family. The location of the SeaWorld makes it have a further sense of belonging. The other description of SeaWorld is that it has lovely animals in its backyard. In fact, SeaWorld has animals that tourists enjoy watching when both at the resort and in the SeaWorld itself. The other description of SeaWorld is that it is an excellent place for taking families. In this case, SeaWorld possesses comfortable rooms and amazing things that greatly excite children of all age-groups. The pools and restaurants are beyond expectation. The SeaWorld has great hospitability. This offers a sense of place in that, the employees’ gives tourists’ cordial welcome and serves them with all their professionalism and due respect. The typical visitors of SeaWorld are couples during week-ends. Those typical guests are at the age of 25 and 45 years old. Most of the visitors are middle income earners from various parts of the world. The other visitors who frequent SeaWorld are families during mostly weekdays. They are both middle and high income earners. The tourists have common motives of having leisure and exploring new things. SeaWorld turn to be branded as the solution for family stress. The brand is strategic in that it targets to attract tourists from diverse backgrounds. The visitors re promised by the brand that they would be relieved of their life pressures that they might be facing. The brand also serves to inform visitors that besides having life issues that might be disturbing them, SeaWorld also is a good place for relaxation. The brand serves to distinguish the place from other competitors in various ways. First, the brand serves to first welcome visitors without talking of the rates that they are charging thus showing their interest in customers first and foremost. A Design Evaluation of SeaWorld The SeaWorld external design meets the ideal design principles for urban precincts in various ways. First, the finishing of the external walls has been well done by professionals who were given that task. In this case, the walls have been painted and words are well written where necessary. Second, beautiful plants have been planted surrounding the SeaWorld wherever necessary. Tree planting is associated with creating a favourable environment to both human beings and animals. Planting of trees also portrays that the place takes care of the Mother Nature. The other way the external design meets ideal design principles is the way the drainage system has been laid out. In this scenario, the pipes used for emptying waste products from the SeaWorld are correctly inserted. In addition, the waste products are drained to the appropriate place recommended by the state. Thus, the place does not violate the existing laws of sewerage disposal. The other way the SeaWorld external area meets the ideal design principles is leaving the appropriate measurements for the road. In this regard, the allowance left for the road is according to the laws regarding the construction of roads. On the other hand, the place could fit better with the external environment by the strategy of building a wider highway which would allow more vehicles to move with ease. The other strategy I would suggest would be planting of additional trees to make the environment even better. In fact, planting more trees would attract additional animals and make the environment even friendlier to the visitors. Therefore, more visitors would also be navigated to the place. The other strategy would be putting more signs talking of the SeaWorld. As such, more signs would be demanded on the roads advertising the place for purposes of increasing the place’s presence. The internal design meets the universal design principles in various ways. First, the design ensures equitable use (The 7 Principles of Universal Design, 2009). In this case, the design offers similar use means for the entire users. Additionally, the design avoids stigmatizing or segregating whichever users. Moreover, safety, security and privacy provisions are availed equally to all the users. For example, power doors possessing sensors at the entrances are made convenient to all the users. Second, the internal design meets the universal design principles in that, it ensures flexibility within use. In this case, the design accommodates left- or- right handed use and access. in addition, the design offers flexibility to the pace of the user. Moreover, the design fuels the precision and accuracy of the user. For instance, there are automated teller machines (ATM) which possess audible, tactile and visual feedback, a palm chest together with a card opening that has been tapered. On the other hand, first, the design of the place could be improved by maximizing legibility of the basic information strategy so that all people can read for themselves. Second, various choices should be offered within the use methods so that users choose the most preferred one to them. Third, enough space should be offered for the utilisation of assistive equipment or personal support. References 2009. The 7 Principles of Universal Design. Retrieved 20 September from http://www.ncsu.edu/project/design-projects/sites/cud/content/principles/principles.html Ribs and Rumps. (2014). Gold Coast- Marina Mirage. Retrieved 20 September 2015 from http://ribsandrumps.com.au/location/marina-mirage-gold-coast/ SeaWorld Resort (2015). Getting Here. Retrieved 20 September 2015 from http://seaworldresort.com.au/resort-info/getting-here.aspx# Tripadvisor. (2015). Restaurants near SeaWorld Resort. Retrieved 20 September from http://www.tripadvisor.com/RestaurantsNear-g658994-d257697-Sea_World_Resort-Main_Beach_Gold_Coast_Queensland.html Tripadvisor. (2015). Sea World. Retrieved 20 September from http://www.tripadvisor.co.uk/Attraction_Review-g658994-d640145-Reviews-Sea_World-Main_Beach_Gold_Coast_Queensland.html Tripadvisor. (2015). Things to do near Sea World Resort. Retrieved 20 September 2015 from http://www.tripadvisor.com/AttractionsNear-g658994-d257697-Sea_World_Resort-Main_Beach_Gold_Coast_Queensland.html Read More