Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business - Case Study Example

The paper "Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business" is a perfect example of a case study on business. The Colloquy Grog Coffee shop is an Australian premier coffee shop, established within an exclusive business investment. This business shop seeks nothing less than to provide an excellent place where people can meet; the enterprise offers a unique service called the makeup conversation system that has proved effective for other people's conversation. This service presents a platform where singles meet to discuss issues in regard to social or even professional providing insight; Colloquy Grog coffee shop provides facilities that are developed in manner, creating an atmosphere that reduces inhibition while boosting personal confidence through its reflective conversation. The Colloquy Grog business facilities are famous for the expedient and strategic location of its business within major cities and Australian collages.

In addition, Colloquy Grog Coffee shop has well-established facility services that are identical to the brand, with distinguishing features associated with higher direct customer handling, personalized services, compared to a range of other complete business facilities accessible in a deluxe setting. The business band is presented in a tagline phrase “Personalized service” The Colloquy Grog Coffee shop at Australian university. The targeted market division includes college students, young single professionals, corporate business clients, and senior members of the society, the business serviced are developed to attract individuals who have an average income and can comfortably afford coffee services.

• 1.0 Introduction

The Colloquy Grog Coffee shop management develops a marketing plan with the objective of building a strong market share over the Australian market; this market is full of rivalry considering that there is free entry of substitute products. Similarly, the firm is faced with increased competition from main rivals being coffee shops and Bars around this region (Nykiel, 2010). Colloquy Grog Coffee's business marketing team has identified personalized service to the business customers as its main strategy to win over customers. This business strategy of differentiating in order to strategically identify business products from other providers supplying within this market, aims at supporting increased business operations not only in developing the Colloquy Grog Coffee business brand in general, but also attracting frequent business travelers, who require an improved level of direct client service and respect a different aspect considering services offered by other providers in the market.
1.2 Business Background
Colloquy Grog Coffee shop located in Australian University and in selective parts of the Australian major cities is representative of groups of the coffee shop brands developed under a reputable image based on the quality of its personalized service.